One of the many things that make social media such a powerful marketing tool for businesses is its ability to engage customers and reach new ones.
The first step in effectively leveraging your business’s social media presence knows how to use it efficiently and responsibly. This includes understanding best practices and knowing what not to do. Lose sight of these basic rules, and you’ll quickly find that your efforts will have been wasted.
In this article, we’ll look at 10 key mistakes most businesses make with their social media profiles both with regard to interacting with existing fans as well as attracting new ones and offer some simple ways to avoid them so you are sure you’re getting the most out of your social media activity.
Table of Contents
Here are 10 Things Your Business MUST Know About Social Media Etiquette:
1. Not being there
If you want to be found, you have to be where your customers are looking for you. This means having a presence on the major social networks, including Facebook, Twitter, YouTube, and others. It also means engaging with people — but this is about more than just writing posts that call for likes or comments; it’s about making connections with other users through genuine interactions that build relationships over time.
2. Ignoring your existing audience
All too many businesses rule their social media pages as if they were nothing more than email addresses for broadcast purposes only- – not realizing that they’re actually deeply engaged communities to which they can continue to valuable feedback and market information. Every time you post a new ad or promotional message, your followers will see it — and they’ll start to ignore you if all you do is talk about your products. Put some thought into how you can engage with them in meaningful ways that don’t feel like spam.
3. Using automated messages for customer service
It’s so easy to fire off a canned response on social media: Click a few buttons and there it is! Problem solved! Don’t even think about it! Why? Because the power of social media lies not just in its ability to solve issues quickly but also it’s capacity for human interaction — which means giving people the chance to address their concerns using actual words, not pre-written text responses selected at random. Show your customers that you hear them, and you’ll earn their trust — which is worth far more than any number of Facebook “likes.”
4. Ignoring what others are saying about you
Social media has its advantages for listening as well as speaking: It allows businesses to monitor the online conversations that are taking place about them or their products or services. That’s how they can find out not only about problems but also opportunities for improvement — ensuring that they’re always on track and eliciting feedback from others before someone goes public with a complaint or starts bad-mouthing your company via Twitter and other social networks.
5. Not keeping it positive
The average American takes in 26GBs of information every day – – and a good portion of that data is going to be negative. When you’re on social media, there’s a good chance that some of your customers are going to have complaints about your products or services — so don’t let these messages get you down! Look at them as opportunities for improvement- – not just by listening but also by demonstrating the kind of responsiveness demonstrated in items #2 and #3 above. For more information visit: repair management software
6. Failing to offer customer incentives
If they do things correctly, businesses can leverage their social media presence into increased sales. One way this happens is through the use of customer referral programs designed to reward customers with discounts for spreading positive word-of-mouth messages about their products or services. You don’t necessarily have to offer an actual incentive to customers for each referral, but you can still get a big reward by simply acknowledging their efforts and giving them the chance to spread the word.
7. Being too salesy
One of the biggest mistakes businesses make with social media is to use it only as a platform for promoting their products and services — not realizing that customers will respond better if they’re engaged in conversations about topics around which there’s general interest rather than product descriptions that go on and on. You should also avoid getting vulgar or vulgar or using offensive language – – even when you do see someone else doing something bad, don’t stoop down to its level!
8. Listing prices constantly
It’s fine to talk about your company’s prices sometimes, but if you do it too much, you’ll start to sound like a broken record. Customers also don’t want to feel like they’re being “sold to” all the time- – especially because they can simply ignore you and go to another company whose social media content is more in line with what matters to them
9. Overselling services or products
It’s always good for businesses to promote their offerings — but when they cross the line between promotion and overselling, customers turn against them. They prefer a more subtle approach that focuses on benefits instead of features – – one that doesn’t make promises that sound too good to be true. If you sell, then people will stop believing in your abilities to meet their needs and will start looking for alternatives which you definitely don’t want!
10. Lacking customer service
Conversations on social media are important, but if people feel they’re not getting the support they need in order to resolve problems or perform tasks they can’t figure out by themselves, they’ll eventually look elsewhere. But when they find the right kind of customer service with a company that knows how to provide it via social networks, and then word-of-mouth recommendations will be powerful enough to turn potential customers into full-on fans instead of just occasional buyers.
Conclusion:
If you do everything right, your business can gain a lot of benefits from social media. Customers are already spending their time on sites like Facebook and Twitter — so why not take advantage of that by capitalizing on the opportunities they offer? Make sure to keep what I’ve talked about in mind when it comes to setting up your own social media presence, and soon enough, you’ll be reaping the rewards!
