Ginesys, one of the most preferred retail management software and Point-of-Sales (POS) solutions provider for fashion & lifestyle brands and supermarkets, has entered into a strategic collaboration with Unicommerce, a leading player in e-commerce enablement software for warehouse management and omnichannel services.

Through this association, Ginesys aims at enhancing opportunities for offline stores and e-tailers to engage and interact with customers looking to experience a brand through an omnichannel way for Unicommerce. The customers will now not only get the flexibility offered by omnichannel retail but will also enjoy browsing products online. They will also be able to enhance their shopping experience through “touch and feel” of products at offline stores.

Commenting on the association, Prashant Lohia, CEO and Founder, Ginesys said, “Providing a seamless customer experience across brick-and-mortar and e-commerce retail environments has become extremely crucial in today’s marketplace. Keeping this in mind, Ginesys has partnered with Unicommerce, with the purpose of enabling omnichannel retail in India and helping brands facilitate the physical and digital retail experience.”

“This association is a step in the right direction, thereby enabling brands to achieve their omnichannel ambitions. With the consumer’s interests at heart, we are working towards offering a seamless shopping experience across both online and offline touch points. We believe it is important for key solution providers to work together in evolving the retail ecosystem and to ensure that brands are equipped to offer a superior shopping experience to its customers, both online and offline,” says, Kapil Makhija, CEO, Unicommerce