No one can deny that a taxi app’s convenience is enormous in today’s busy lifestyle.
Just for your information- If you look at the USA’s Statista report, it says every person is likely to spend at least $84 per month on their preferred taxi ride!
At the same time, the competition in the online taxi booking market is also getting higher. Every taxi app owner is finding difficulty in boosting their app across the market.
Before we jump into explaining the key strategies for boosting your taxi app user growth, as a taxi app owner, ask these few questions yourself first,
- Is your taxi business suffering due to increased competition from ride-sharing companies?
- Don’t know how to gain customer attention?
- Are you constantly worrying about getting a profit in this business?
- Or do you have any particular strategy for your business growth?
If you are not aware of these answers, that’s okay!! Just go through this blog to get satisfactory answers to all these questions.
Table of Contents
First, How To Gain Customer Attention?
Gaining more customers is the dream of every startup company. But how? is the central question, right??
So, first of all, you need a strong strategy! For example, find answers to questions like how you will promote your taxi app. Or which type of discounts you will offer to your customers?
If we talk about, especially for the taxi app, customers can be attracted by offering good discounts or ensuring the rider’s security.
Suppose a person who lives in Canada and wants to have a ride with the best taxi service providers, who got good reviews plus the cheaper one. So, he will first search for something like the best taxi app in Canada on different platforms.
Hence, the point is you have to get your taxi service app listed on several platforms. For that, you can show and promote your service offers to get ranked higher.
Let me tell you the 5 most important ways to boost your taxi app.
1. Make the Online presence of Your taxi Company- Must Need!!
If we look at the current situation, the world has got digitized, where everything is literally online! If we talk about the online social media platforms, 4.480 billion active users are there, now! The numbers are increased by 13.12% from the year 2020.
By creating a robust online presence, you can increase awareness of your services cost-effectively is essential.
In addition, you can answer queries of online users relating to your taxi service. This will effectively improve the overall quality of your taxi service.
If I take an example, you can list your app on such best and most effective app listing platforms as AppsHive.
Let me give you a little introduction about AppsHive, basically, it provides you with a floor for getting your app listed by paying a certain amount of money to them. It is the best promotion site for your app.
On this platform, you can list your app with the country and all your app’s specifications. AppsHive will help you reach out to more customers, and will promote your app on your behalf of you!
2. Create Attractive Offers and Promotions
Creating an eye-catching offer for your customers is definitely going to work.
Not only excellent services but everyone looks for the pretty rates. Giving a customer promo code, discounts, and other related offers can enhance your customer base.
Thus, you can create such promo codes for occasions like various events and festivals you can take. Also, Encourage riders to share these promo codes for better discounts on the next trip!
By and large, people always search for good discounts and promo codes and then go for that service. You can utilize this thing to gain your audience!!
3. Don’t Forget- Customer Feedback is the Key Point!
You can promote your app by showing your customer’s reviews, and feedback about your taxi app. You can post those reviews on any social media platform to let people know how secure and excellent your taxi service is!
When a person searches for the best taxi app in Canada, these positive reviews will help him get more attention.
Also, you can put the driver’s review suggestions in that feedback section. It will also help you to know the public vision about your hired driver. And will eventually help you to make your service better.
4. Make Online booking available 24/7
Not every taxi app works 24/7, but yours can! Expand your working hours to stay ahead in the race.
Making your taxi app available round the clock will let you reach more customers. As one can also require any taxi between night.
When you list your app anywhere on a promoting platform like AppsHive, do not forget to mention this point.
Do You Have Your Own Business App?
5. Referral Marketing Will Make you Win More Customer
Referral marketing plays a vital role in marketing your app services.
As we believe in family people’s advice more, just like that if the customer who uses that service itself promotes that company or service on his own is way more trustworthy than anything right!
Generally we always believe in family people’s advice more, rather than someone who is not knowledgeable. So, just like that if the customer who uses that service itself promotes that company or service
All mobile apps have refer and earn features if we follow today’s trend. There are many ways to refer someone and, in return, earn some fancy amount of money or points, which you can validate on the subsequent service usage.
People can share that referral via the link, URL, social media platforms or any app listing platforms like AppsHive. The user will get a first-time discount when the invited person installs or uses the particular service through that shared link only.
Exciting!!! Yes?
So, use this strategy in your taxi app business and gain more and more users!
Wrapping up…
Let’s conclude this with one more essential piece of advice,
As a taxi app owner, don’t just think about riders but drivers as well. If you will do the same, you will get more success.
Success is not just gaining more customers but gaining more trustable relations with your customers. And for that you have to maintain the quality of your work.
Also, Keep a thing in mind that keeping your drivers happy will create a remarkable impact on your ride-hailing company as well as the customers.
If you will follow these pro tips, you will be good to go! Your dream of getting more reliable customers is finally not so far.
Also, if you want to start a taxi company, you can contact any mobile app development company to discuss with your idea.