ASUS India introduces the new ‘ True Blue Performer ’ variant of ZenFone Max Pro (M1)

 ASUS, the Taiwanese leader in smartphones and IT technology, today announced the launch of the ‘Blue’ colour variant of its hugely successful, ZenFone Max Pro (M1), with class leading performance. Elegant and bold, the smartphone is a perfect amalgamation of performance, endurance, finesse and beauty.

The new colour variant comes right on the heels of the tremendous response received for the ZenFone Max Pro (M1) since its sales started in May this year. A “True Blue Performer’, the stylish smartphone is testament to ASUS’ focus on design, aesthetics and delivering the best to the consumer.

“We are extremely happy to announce the arrival of the ‘True Blue Performer’; meet the ‘Blue’ variant of ZenFone Max Pro (M1), our new fashion-forward and on-trend color. We have received an overwhelming response to the ZenFone Max Pro (M1) across the country and wanted to offer our consumers an all new exciting colour variant that best complements their style.” said Dinesh Sharma, Director Mobile Product, ASUS India.

The ZenFone Max Pro (M1) is powered by the fast and energy-efficient Qualcomm^® Snapdragon^™ 636 Mobile Platform, with Adreno^™ 509 graphics for enhanced responsiveness and outstanding gaming performance. It also packs a massive 5000mAh battery, a 15.2 cms (5.99) FHD+ Full View display and a dual-camera system into an amazingly compact metal body. The smartphone has an advanced dual rear camera system. The higher variant of 6GB RAM/64 GB storage feature 16MP front camera with dual rear camera with (primary) 16MP and (secondary) 5MP. The other variants – 3GB RAM/32GB Storage and 4GB RAM/64GB storage feature 8MP Front camera with dual rear (13MP + 5MP). The rear cameras of ZenFone Max Pro (M1) capture clearer photos, every time, while the front camera enables the most indulgent selfies. The smartphone is also ASUS’ first smartphone to offer a pure, stock version of Android – and the latest version Android 8.1. The smartphone comes equipped with high-end audio components comprising an NXP Smart Amp, a 5 Magnet Speaker and a passive amplifier accessory ‘The Max Box’, for unmatched audio experience in its segment. The smartphone’s exquisite design features a stylish aluminum-alloy body and 2.5D-curved display glass.

With the launch of the Blue colour variant, ZenFone Max Pro (M1) will be available in 3 colours, including Deepsea Black, Gray and Blue. The Blue edition of ASUS ZenFone Max Pro (M1) will be available for sale from Thursday, August 30, 2018 onwards.

The smartphone retails at ₹10,999 for 3GB RAM/32GB storage variant and ₹12,999 for 4GB RAM/64GB storage variant. The higher variant of 6GB RAM/64 GB storage along with camera upgradation of 16MP front camera with dual rear camera with (primary) 16MP and (secondary) 5MP was recently announced for ₹14,999.

ZenFone Max Pro (M1) is available exclusively on Flipkart.

Offers on ZenFone Max Pro (M1)

1. 5% Instant Discount on purchase made using Axis Buzz credit Card, valid till 31st August, 2018 (23:59 Hours)
2. 5% instant discount on EMI transactions on ICICI Bank Credit Cards, valid till August 31st, 2018 (23:59 Hours)