Last year, sales from digital marketplaces like vectorgi, Etsy, Amazon, and eBay hit $24 billion in the U.S. alone an increase of 193% from 2016. And this growth is only expected to continue in the coming years as e-commerce continues to grow and evolve with new channels. If you’re a small business looking to sell your wares on these marketplaces, here are some best practices for growing your user base:
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Create Consistent Experiences
The most important thing that you can do to grow your business is to create consistent experiences for your customers. This means that your site, social media channels, and email campaigns—everything that you do—must all be on brand and aligned with your business. For example, if you’re an Etsy seller, you will want to make sure that all of your online tools are transparent and that your customers can get a clear view of your pricing and delivery times. Furthermore, you should make sure that the look and feel of your website are consistent with your brand voice. All of these efforts will make it easier for your customers to find you and buy from you, which is critical for building a strong business.
Be transparent about pricing and shipping costs
When you’re selling wares on e-commerce marketplaces, you’ll have to provide information about the price of your products. However, you don’t have to list these prices on the front page of your website or send them to all of your potential customers. Instead, you can provide the information on your FAQ page, your terms, and conditions page, or even in a message to a customer after they purchase. This is because e-commerce marketplaces are considered an “integrated” marketplace, meaning that they are also an “adjacent” marketplace. This means that they have to comply with the “truthful and not misleading” representations made by sellers on their platforms.
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Offer free shipping on all orders over $35
E-commerce marketplaces are booming in popularity for a reason—they’re a great platform for both buyers and sellers to meet and do business. The fact is, a lot of people don’t want to pay for shipping, so offering free shipping on all orders over $35 is a great way to get new customers. When you offer free shipping, you’re essentially saying, “We believe that shipping should be free, so we’re giving it away.” The benefit of this is that you’re not charging your customers to ship their purchases to their homes. You may think that this is a small thing, but it’s actually a significant way to grow your business.
Always respond quickly to reviews
E-commerce marketplaces thrive on the written word. When you receive a review on your site or social media channels, make it a priority to respond quickly. This will let your customers know that you care about their experience and will prompt them to write a new review if they’re pleased. A brand that has great reviews is going to have a leg up on the competition compared to a business that doesn’t. That’s because those customers are likely to recommend your brand to their friends who, in turn, may also buy from you.
Stay updated on your marketplace’s current trends
E-commerce marketplaces are constantly growing, evolving, and changing with the times. Make sure you’re up to speed on the most popular trends, like the most recent craze in home decor or the best new products on marketplaces like Amazon. This way, you can stay on top of the latest news, trends, and best practices in your industry. You’ll also be able to offer your customers the best advice on products, marketing strategies, and more. This will help you to become an even more valuable business partner and an even better brand. It’ll help you to stand out from the crowd and become an even more influential business.
Digital marketplaces are one of the fastest-growing segments of the eCommerce space. It’s no surprise with all the benefits these platforms offer. After all, they combine the flexibility and reach of an online marketplace with the real-time data analysis capabilities of a digital marketing platform. Benefits aside, it can be challenging to grow your business in a saturated market that’s home to so many other merchants as well. This article will outline some of the best ways to grow at digital marketplaces, from strategy to implementation and beyond. Let’s dive in!
Build an Omni-Channel Strategy
You’re not going to gain traction with one channel. You need to be on all of them! With the right strategy in place, you can start building your brand across multiple channels. This includes your website, your social accounts, your email marketing, and more. The key is to have a single strategy that applies to all of your marketing efforts. This will ensure consistency across your marketing efforts and help you gain more traction with your brand. You can use your marketing channels to complement each other in order to create a stronger picture of your brand. For example, you can use your website to provide a more in-depth look at your products and use your social accounts to provide more relevant content for your followers. You can also use your email marketing to stay more engaged with your email subscribers.
data-driven-marketing
With the right strategy in place, you can start building your brand across multiple channels. This includes your website, your social accounts, your email marketing, and more. The key is to have a single strategy that applies to all of your marketing efforts. This will ensure consistency across your marketing efforts and help you gain more traction with your brand. You can use your marketing channels to complement each other in order to create a stronger picture of your brand. For example, you can use your website to provide a more in-depth look at your products and use your social accounts to provide more relevant content for your followers. You can also use your email marketing to stay more engaged with your email subscribers.
Conclusion
As e-commerce marketplaces continue to grow in popularity, so will the best ways to grow your business on these marketplaces. When creating a strategy for growing your brand, it’s important to remember that you want to focus on creating consistent experiences and providing free shipping on all orders over $35. These best practices will help to ensure that you have a successful and profitable future in selling your products on e-commerce marketplaces. For more tips and tricks, check out our blog.