Cocky, the bold and irreverent brand known for its edgy personal care products, has launched Formula H, India’s first happiness serum for men, introducing a new category of neuro-cosmetics specifically designed to enhance emotional well-being alongside skincare. Formula H stands out by integrating science and wellness through Kannabia Sense™, a unique Spanish active ingredient that activates the brain’s pleasure centers similar to the hormone oxytocin, often referred to as the “feel-good hormone.” This serum not only improves the skin’s appearance by reducing mood-related wrinkles and boosting radiance but also promotes positive emotions, reduces stress, and elevates overall happiness and optimism for men who seek more than just surface-level skincare.
Co-founder Abha Kawdal emphasized the meticulous development process, highlighting that Formula H is more than a novelty; it is a scientifically tested, safe, and ethically sourced formula aimed at men who are increasingly conscious about their skincare and emotional health. By crafting a multi-benefit product under the bold Cocky brand philosophy “Naughty Inside,” Formula H simplifies men’s grooming routines while delivering tangible mood and skin benefits, marking a category innovation in India’s male grooming industry.
The product also benefits from Cocky’s commitment to social responsibility and sustainable sourcing, with many raw materials organically farmed on their dedicated farm in Ghana. These efforts extend beyond skincare to support local communities with clean water, education, and healthcare initiatives, reinforcing the brand’s ethical and ecological commitments.
Formula H’s proven scientific outcomes are impressive: studies report a 29% increase in cheerfulness, an 18% boost in joy, an 8.5% rise in happiness and optimism, and an 18% surge in skin radiance upon use. These combined skin and mood-enhancing effects align well with the growing global trend of neuro-cosmetics — personal care products that target emotional and neurological aspects, making Formula H a pioneering innovation in the Indian market.
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FAQs:
1. What is Formula H by Cocky?
Formula H is India’s first happiness serum for men, combining skincare with mood-enhancing neuro-cosmetics powered by Kannabia Sense™, which activates the brain’s pleasure centers to boost positive emotions and skin health.
2. How does Formula H work?
It promotes the production of oxytocin-like effects in the brain, enhancing mood and reducing stress, while also improving skin radiance and reducing mood-related wrinkles.
3. Is Formula H safe to use?
Yes, Formula H is dermatologically tested, made with ethically sourced, safe ingredients, and formulated to meet high standards of skin and emotional wellness.
4. Who should use Formula H?
It is designed specifically for men looking for a multi-benefit skincare product that supports emotional well-being and skin health with a bold and confident brand appeal.
5. Where is Formula H sourced from?
The raw materials are primarily sourced from a dedicated organic farm in Ghana, supporting sustainable and ethical farming practices and social responsibility initiatives.
6. How can I buy Formula H?
Formula H is available through Cocky’s official channels and select retail partners.
Cocky’s launch of Formula H marks a transformative moment in men’s personal care in India, shifting the conversation from merely looking good to truly feeling good, backed by science, sustainability, and social impact.