The Delhi School of Communication (DSC) conducts virtual Inauguration Ceremony to induct 26th Batch
The formal Inauguration of the XXVI Post-Graduate Diploma Programme in Communication was held on July 20, 2020. Keeping with the digital trend of today, it was a virtual inauguration ceremony.The Chief Guest for the occasion was Ms. Arti Johri, Director of Communications, AIG Operations, London, UK and the Guest of Honour was Ms. Aditi Mishra, Chief Strategy Officer (CSO), LodestarUM. Then followed a formal induction programme,
followed by an ice-breaking session organised by PGDPC XXV. Speaking about the challenges of a changing industry, Ms Khosla shared her insights on the importance of keeping imagination alive. She pointed out that the students
should build on their renewable hidden talent, challenge yourself and evolve –“You have a renewable talent that you hold in abundance. It’s your imagination. Don’t think of yourself as advertising people or media people or even brand people. Think of yourself as innovators and artists and performers.” Her tip for the students entering the world of media was: “If you keep your imagination alive, if you feed it and trust it, I can say withconviction that your future will be brighter than sunshine.”
Mr Tarun Nangia shared his insights on the changing panorama of media and marketing communications in business. “A sea change in how we view and consume broadcast news media is on the anvil,” he pointed out and added that, “This will be a time when the medium will drive the type of message being sent. That medium is of broadband. In the next 5 years, all 600 districts of India will be connected with 5G high speedbroadband, which means real time images would easily be able to be transmitted via anyone's smartphone from any of these 600 districts. This will change the nature of communication and stories will not be limited to the urban centres of Delhi, Mumbai, Chennai, Pune or Bangalore”.
Prof Ramola Kumar, Dean observed that “As we step into our 26th year, it is with arejuvenating feeling and a deep sense of gratitude to all participants, who have shared this journey with us. Building Young India comes with greater challenges today, with global competition and synergy in various forms. We step into the future welcoming
Change and the energy that comes with it. I invite the incoming group of young adults to become the Change agents to build a better world for their tomorrow’s”.
Then awards were handed out. The Semester Scholarship went to Kriti Mehra. The Admission Scholarships for an essay on ““Children as consumers (between the age of 8 years – 15 years)” was awarded to Itika Juyal for 1st position, Gayatri Chetal for 2nd position and Harshit Pandey the 3rd position. The day ended with an ice-breaker session for the freshers, who were embarking on their new journey.
About DSC:
The Delhi School of Communication is a 25-year old institute that envisioned the concept of Integrated Marketing Communication (IMC) and has been offering an IMC programme to post graduates since 1995. It has contributed significantly to the communications industry, through its futuristic thinking. The courses offered are: 2-year dual qualification programme – Masters of Arts in Journalism & Mass Communication/Masters in Business Administration (MAJMC/MBA); Post Graduate Diploma Programme in Communication (PGDPC). Besides, DSC also delivers short-term certificate programmes in – Advertising & Media, Public Relations & Event
Management, Marketing and Sales, Content Writing.
DSC is an affiliated partner of Media & Entertainment Skill Council of India’s (MESC) and provides shot-term courses soon for job roles such as – Script Writer, Production Assistant, Account Executive, Account Director, Sales Executive and Sales Director. Apart from the above courses, DSC also organizes workshops in key growth areas for
corporates, to meet dynamic competitive challenges successfully.