New Dutch Bros CTO Talks Company Growth. On December. 1st, Leigh Gower became Dutch Bros Coffee’s first chief technology. The announcement was made less than 3 months since the business announced its IPO on the New York Stock Exchange. As Dutch Bros expands to new markets, Gower says her role in this company will be to utilize technology in a manner that improves the user experience as well as the employee experience. She also wants to maintain the same culture of the company regardless of what location it is that the Dutch Bros expands.
Before assuming her new role as a vice president at Dutch Bros, Gower did 13 months of service as vice president of technology at online jeweler the Blue Nile. In the past, Gower served as senior director of technology and product at T-Mobile as well as a management consultant for Slalom Consulting.
Gower talked to Oregon Business about her new position, the way technology is integrated into the company’s plans to expand, and also how Dutch Bros can protect its employees’ and customers’ data from cyber-crime.
Is There a Dutch Bros Straw Code?
There are whispers of a Dutch Bros Straw Code. The company has not yet identified it, but people have stated that there is one. You’ve probably seen people receiving colored straws as they sipped coffee at a café and wondered about how they function. Below are some thoughts and information about the code for straws. Here are some of the multiple famous causes to buy straws that are white or shaded. Find out more about them here!
You may be wondering how you can learn about The Dutch Bros Straw Code. It’s a technique used by employees to reveal to customers the secrets they have discovered. The straws come in a variety of shades, and each one has an individual significance. In most cases, they will offer straws that are pink and yellow but you can also find them in different shades. But, even though they’re not secret, some believe that it’s a defiant method to engage with clients.
Your job was announced shortly when Dutch Bros launched its IPO. Since you are Dutch Bros’ first CTO what is your role when the company grows?
You shouldn’t be able to be a public company unless the technology is at the heart of your business.
As we look to expand in the future, technology has to play a greater role in ensuring that our interactions are smooth and that communication flows seamlessly. My responsibility is to safeguard and preserve the culture of our company as we grow bigger and expand the technology ecosystem that surrounds our employees.
The foundation of our culture is that we want to be entertained. When you visit the shop, you can hear music and our baristas will come close to you, talk to you, and inquire you questions about your day. We’ve observed that the main reason why many people go again for more visits to Dutch Bros is because of having the opportunity to talk to our baristas.
What do you think technology can contribute to?
It’s my job to help the team to be able to do what they are best at. There’s technology in our shop that can be made more efficient and more automated in the small space so that the team members can focus more on the needs of the customer.
In HR, there’s also technology that employees utilize for managing their benefit plans as well as their personal information about the company. All of these could be improved to create lower friction for the user.
If you’ve been an Apple client, you know that they’re excellent at navigating the interface and the best way to utilize apps so that you can accomplish. Whatever you wish to accomplish. They can provide a simple user experience. Switch onto Android as well as Windows and you have to struggle.
We’re looking to make use of technology as often as possible however, we must do it in a way that’s never a hassle for our users.
What did Dutch Bros grow technologically during the outbreak, and how can you envision the firm advancing?
This Dutch Bros app is an excellent illustration of how we’ve developed as a business during the epidemic. We moved from using an old-fashioned punch card to an online solution.
There’s an endless of things we’re planning to bring to the app to increase the quality of user experience. A lot is being developed and many ideas. Once we’ve tested it to see if it works before rolling it out.
The past two years have demonstrated that businesses have to be prepared for the growing risk, the prevalence. And the sophistication of cyberattacks. As well as cybercrime. How do Dutch Bros defend its customer and employee data from hackers?
It’s about analyzing the perpetrators of fraud to determine… How they operate so that you’re able to stay ahead of them. It’s also making sure that you have the right defenses and guidelines. However, we need to ensure that we don’t do it in a manner that is disruptive. To the experience of the customer.
Every time there’s an incident, companies are constantly investigating what’s going on at the back of the scene. What was the opening which allowed the criminal into the company? Every incident is a learning experience but at the same time, we must be able to think ahead and innovate. This means that we need constantly be looking for where our weaknesses are.
Our experts are within our department who are always investigating ways in which criminals can get access to the ports on the internet. Or any other place.
We have experts in our department who are constantly looking at ways bad actors could get in through internet ports or anywhere else. You may enjoy reading this informative and interesting blog article. It may be useful for you. please share this article if have enjoyed it. Thanks you soo much
