You can get more backlinks (in Chinese we call backlinks as 反向連結) from social media platforms than from any other single source. For example, social media marketing includes posting Shareable images, participating in forums, syndication, and brand mentions. But which of these tactics really works? And how do you measure their impact? We’ve written this article to shed some light on each of these tactics. Read on to discover how you can leverage them to build more links for your website.
Table of Contents
Shareable imagesh
Create high-quality content and share it online. Publish on relevant sites, guest post on other blogs, and leverage influencer marketing. Shareable images are highly effective link building tools. They have the potential to gain you high-quality links, as many users will share them. You can even use a tool such as StumbleUpon to create shared images. These shareable images can also help you in boosting your search engine rankings.
Create useful and creative images. Adding keywords and descriptions to images will help boost their rankings in search engines. Try to include relevant alt text to help users find the images without a link. Use online tools such as Google Images and TinEye to find images and ask for a backlink. You may even want to use your own images as links. Then, share them with your network by requesting a link back to your website.
Influencers are valuable allies when it comes to off-page SEO. They draw crowds and have huge followings on various social networks and blogs. Use these followers to boost your domain authority and drive additional traffic. There are many ways to identify influencers. You can contact popular bloggers and share your content on their social media pages. Make sure you mention your blog URL and include your website link in your post.
Images are an excellent link building tool. Images of popular products can attract links without asking for permission. Many websites already have images that you can embed. By using an image that contains your brand name or your product’s name, you can increase your chances of attracting quality links. But, make sure to spell your company name correctly. Another link building technique is infographic link building. Even though infographic link building has been around for more than a decade, interesting infographics can still garner backlinks. Ahrefs’ Site Explorer shows that 153 unique domains and 150 pages link to your website.
Forums
Using forums to create backlinks to your website is a proven off-page SEO link building strategy. There are many benefits of forums, but they can also backfire if your posts are spammy. You need to carefully choose forums to participate in, because the metrics and moderation can be deceiving. If your posts appear as spam, you’ll end up with a spammy backlink, while high-quality forum posts will be visible and natural-looking.
Forums are not the only places to build backlinks. There are other places you can post relevant links to your website, such as Vbulletin, and v bulletin. You’ll also have the benefit of access to a highly targeted audience. Forums are one of the oldest Off-Page SEO link building strategies. In addition to offering backlink equity, they can also generate traffic.
The one big drawback to forum link building is that it can actually harm your reputation. Getting links from spammy forums will leave a visible trail on the Internet, which Google can easily pick up on. As a result, forum posting is becoming a dying practice, with the rise of social media replacing it. Forum posting is also not the most efficient way to build links for your site, as it is easy to spam and spammy forums have a negative impact on your ranking.
Another common problem is broken links. Often, broken links are the result of poor typing. It’s important to avoid these problems, however, because your content will have a higher authority and a wider reach if it’s posted on forums with a high volume of reputable websites. So, how do you make forums a successful off-page SEO link building strategy? A successful off-page SEO link building strategy goes beyond getting authoritative backlinks from reputable sites and forums and collaborates with reputable platforms. You can even leave a blog post referencing your business logo.
Brand mentions
While you’ve probably heard of brand mentions and how important they are for SEO, did you know that these mentions can also be unlinked? While a brand mention is still worth pursuing if it is linked, you should prioritize brand mentions from authoritative pages. PageRank is calculated at the page level, not the domain level, so unlinked mentions are still worth pursuing. Using Ahrefs Content Explorer, a mini search engine powered by almost a billion pages, you can easily find out whether any of them have a link to your brand.
Off-page SEO goes hand-in-hand with on-page SEO. It gives search engines a holistic picture of a brand, including the type and quality of content. This information is used to determine a brand’s ranking. While on-page SEO may seem more difficult to track, brand mentions are important for online reputation management and off-page SEO. In addition to brand mentions, social signals like links and reviews also work.
Moreover, brand mentions are highly useful even without a link, since they are considered “brand equity” by Google. The link’s anchor text is also a valuable ranking factor. Google uses anchor text as a signal to determine the quality, relevance, and usefulness of external links. Links from high-quality websites, on the other hand, have greater SEO value than those from thin pages.
The key to brand mentions is to find unlinked brand mentions, and then contact the website owners of those websites and request a link from them. A good way to start is with BuzzSumo, a website that tracks brand mentions and reviews. Once you’ve found a site with an unlinked mention, you’ll be able to approach that website owner directly and ask them for a link.
Syndication
Syndication as an off-page SEO link building strategy may sound like an ideal way to promote your content. While syndicated content is not indexed by Google, the syndication process can benefit your work because it amplify your message. The more people see your content, the better for your brand signals. Syndicated content can also be indexed by other search engines by using a noindex meta tag.
Syndication is an effective off-page SEO link building strategy that helps establish your site’s reputation among a diverse group of websites. When you create a syndication campaign, you should try to focus on obtaining quality links from authority sites. This is important for your SEO efforts as these links will establish your site as an authority, and will give you higher rankings in SERPs. But getting links from high authority sites may not be as easy as it seems.
External syndication doesn’t need to be a single post. You can also publish a blog post, which earns a link from another publisher. Articles with unique claims and original research are likely to attract links. The next level of syndication is through social media, which allows you to share your articles with an even larger audience. Once you’ve published an article, you can then link it back to it on your own blog, or syndicate it with the social bookmarking sites.
Another off-page SEO link building strategy involves syndication. Syndication takes place across multiple sites, owned by a publisher. This is particularly effective if your content is high quality and contains mentions of your brand or products. It also allows you to build a solid reputation and increase traffic through a variety of sources. By leveraging these methods, you can create a brand and boost your brand’s online presence.
Customer reviews
Using customer reviews is an important marketing strategy and a key element in building a positive reputation online. Reviews can increase visibility, improve click-through rates, and help search engines understand your website content. The more reviews you have, the more trustworthy you appear to potential customers. After all, off-page SEO is all about creating a positive brand image. However, customer reviews are also a popular marketing strategy for many businesses, but they aren’t the only way to get a high-quality online reputation.
Another great way to generate links is to create guides and reports. These materials should be informative and easy to reference. In addition to reviews, they should contain unique findings, statistics, and strategies. Make sure the content is useful to readers, because they will be more likely to link to it. Customer reviews are also a great way to get links from high-authority websites. Creating an article with a customer review is an excellent way to boost your website’s authority.
One of the most overlooked off-page SEO link building strategies is creating forums. While UGC platforms were popular in the past, SEOs have increasingly been exploited by competitors, resulting in a deluge of content and poor rankings. However, the benefits of forums are numerous. Forums allow you to build relationships with potential customers and discuss relevant topics. And because you’re creating community, they’re likely to generate relevant traffic.
The importance of customer reviews cannot be overstated. Customer reviews are one of the best ways to get links from people who care about your products and services. Not only will these reviews increase your website’s credibility, they’ll also make you look more trustworthy to search engines. If you build your product or service around people’s reviews, your users will naturally share it. That way, you’ll get more links from trusted sources.
If you find doing backlinking difficult, you may think about hiring an SEO company to help you. They will do everything for your, including on-page SEO and off-page SEO . Recently an SEO company (SEO 公司) located in Hong Kong has helped a tutoring school to rank a very competitive keyword 補習社 on the first page of Google’s SERPs.