After empowering artistes with a cloud-based Artist Dashboard to learn more about their fans, India’s largest music streaming app, Gaana has kicked off a new programme – Gaana Launchpad to bring emerging indie artistes in India into the spotlight.
Handpicked by Gaana’s expert in-house editors, the Launchpad will feature a playlist comprising 40 tracks, encompassing new releases and exclusive content offering the most promising independent artistes a platform to reach over 185 million users across India. The introduction of the Launchpad brings a mixture of Gaana’s best-in-class editorial and marketing abilities with exciting opportunities such as Gaana Livestream and HotShots to the country’s rich and diverse musical talent. To ensure the entertainment quotient is at its optimum level, Gaana will be organising a Gaana Launchpad Night every Thursday at 7 pm. Through this effort, Gaana aims to identify, acknowledge and promote talent that promises to make the future of Indian music landscape an exciting one.
To ensure the entertainment quotient is at its optimum level, Gaana will be organising a Gaana Launchpad Night every Thursday at 7 PM. Through this effort, Gaana aims to identify, acknowledge and promote talent that promises to make the future of Indian music landscape an exciting one.
The schedule is as follows:
| Artist Name | Date | Time |
| Ashwin Adwani | 15.10.2020 | 7:00 PM IST |
| Srihari Jagannathan | 22.10.2020 | 7:00 PM IST |
| Arpit Chourey | 29.10.2020 | 7:00 PM IST |
| Nikhil Swaroop | 05.11.2020 | 7:00 PM IST |
The Gaana Launchpad is a part of our commitment to help the country’s most talented musicians strengthen the deep & evocative connections they share with audiences, while reaching the next stage in their careers. Unfortunately, our music industry has traditionally favored ‘safe & commercially viable’ music over novel musical talent, and the Launchpad aims to create a difference in this space. All the 35 artists selected on the Gaana Launchpad playlist have been carefully selected solely on the basis of merit and promise, not their numbers or commercial performance. Music in every Indic language and every genre is welcome to the Launchpad – the only criteria is that it has to be fresh and innovative ” Prashan Agarwal, CEO – Gaana said.
Latest edition of Gaana Launchpad playlist: https://gaana.com/playlist/gaana-dj-gaana-launchpad