Housing.com, part of Elara Technologies Pte Ltd which also owns PropTiger.com, and Makaan.com, today launched the first-of-its-kind innovative virtual reality (VR) based solution ‘RealtyVision 2.0’. In line with the brand’s vision of empowering its customers with top technology solutions, ‘RealtyVision 2.0’ is the newest way of digitally presenting real estate projects within a simulated environment. Adding VR to DigiSlate’s touch experience, the product is an innovative integration between touch devices and virtual reality that makes use of this advanced VR to give a conclusive picture of the home a customer is interested in.
The portable product offers 3D walkthrough support and can be controlled from both the buyer’s as well as the seller’s end. It will reflect the consumer’s real-time journey via a touchscreen. This feature will enable the seller to guide, explain and navigate during the digital tour through a convenient remote/pointer-based interaction. The product supports VR gears including Oculus Go and Samsung VR and allows live stream between VR Gear & touchscreen.
The state-of-the-art technological solution offering integrated 3D experience will work without an internet connection, easily facilitating customer visits. The device will allow the builders to sync all data through the Cloud and update with fresh information and new projects as per their need. Builder customers will be able to add 3D content to large screen touch displays to support 3D virtual tours of a property within minutes. One DigiSlatecan host several product showcases, from floor plan to tower level 3D integration.
Commenting on the development, Ravi Bhushan, Group CPTO, Housing.com, PropTiger.com and Makaan.com, said, “Virtual reality is moving from being a novelty to a necessity in the real estate sector. Home buyers, developers, and real estate agents are demanding a better and more efficient way of discovering and showcasing properties. With ‘Realty Vision 2.0’ we aim to offer an immersive experience to meet the evolving needs of our customers. With each of our launches, we are determined to augment the feel of home buying. We believe that this innovation will empower consumers to make smarter purchasing decisions more efficiently.”
“India cannot lag behind when it comes to reaping the benefits of technology in real estate. Our endeavour is to bridge the gap between technological developments around the globe and products in the Indian real estate market. RealtyVision 2.0 is a game changer and with each new product launch, we are determined to raise the bar for home buying experience” Bhushan added.
According to International Data Corporation (IDC), worldwide spending on AR/VR is forecast to increase by 95% to $17.8 billion in 2018, from $9.1 billion in 2017. In India, the AR/VR market is expected to register a Compound Annual Growth Rate (CAGR) of more than 50% in the next five years. By 2020, the Indian real estate sector is expected to touch US$ 180 billion. This presents a massive opportunity for developers and realtors to leverage marketing strategies based on Virtual Reality to enhance their conversion rates and business growth over the next five years.
