You’ve probably heard that having your content are ranked on Google. It is the key to a successful digital marketing campaign. After all, it’s where most of your potential customers will end up when they search for your brand or product name. However, while that’s true in some ways, it might not be the case with YouTube specifically. After all, how can any brand expect to succeed with a listing that doesn’t even give them an opportunity to showcase their best work? Whether you’re an affiliate marketer who wants to sell other people’s products and services through links on your own channel or you just want more organic visitors and more interaction from people who watch videos of yours, it’s imperative that you keep track of how much time viewers spend watching videos on YouTube in order to implement effective strategies moving forward.

What’s the Difference Between YouTube Watch Hours and Views?

Here’s an easy but important distinction between YouTube watch time and sheer volume of views. While the former refers to how much time viewers spend watching your video, the latter refers to how many times any one individual watched your video. And the difference is important to keep in mind. When analyzing the effectiveness of your video marketing strategy. The more people who watch your video, the more chances there are that someone will be interested enough. In your brand and/or product to click through to your website and make a purchase. And since more views often correlate with an increase in ad revenue, having more of them can mean a boost in your bank balance as well.

How to Calculate YouTube Watch Hours for Your Brand

Let’s say that you’ve managed to get a video with a long, 30-minute-plus runtime on YouTube and have accrued around 100 views (for the sake of simplicity, we’ll say that it’s a video with a half-hour runtime and 1000 views). If your goal is for your video to be watched for as long as possible and for as many people to watch it as possible. You have to know how long those individuals spent watching your video. You can do this by dividing the total views on your video by the duration of your video (in this example, it would be 66.67%). Now all you have to do is add the two numbers together and multiply it by 100 to get a percentage of how much time the viewers spent watching your video.

The Importance of YouTube Watch Hours for Marketing Strategies

Now that you understand how important YouTube watch hours are to the success of your marketing program, it’s time to discuss why they might be more important than you originally thought. Let’s say that you’ve managed to get a video with a long, 30-minute-plus runtime on YouTube and have accrued around 100 views (for the sake of simplicity, we’ll say that it’s a video with a half-hour runtime and 1000 views). If your goal is for your video to be watched for as long as possible. And for as many people to watch it as possible. You have to know how long those individuals spent watching your video. You can do this by dividing the total views on your video by the duration of your video (in this example, it would be 66.67%). Now all you have to do is add the two numbers together and multiply it by 100 to get a percentage of how much time the viewers spent watching your video. You can also buy YouTube watch hours as part of your strategy to boost your channel.

Why You Should Care About YouTube Watch Hours?

If you’d like more organic views and more interaction from people who watch videos of yours, then you’ve got to pay attention to how long they spend watching them. That’s because it’s those YouTube watch hours that you can use to track the effectiveness of your video marketing strategies. That means that you’ll have a better idea of whether or not your efforts are getting people to spend more time watching your videos and, consequently, result in more clicks through to your website. If your goal is to get as many people as possible to watch your videos and click through to your website, then this metric is a critical one to keep track of. And with how easy it is to track YouTube watch time, you can be sure that you’re doing this right.

How to Track YouTube Watch Time for your Marketing Campaign

There are lots of ways to track how long viewers spend watching videos, but to get the most accurate results, you want to do it the right way – and that means that you’ve got to track YouTube watch time the right way. There are lots of different ways to track how long people spend watching your videos, but we’ve found that the best way to do this is to use YouTube Analytics. With this feature, all you’ve got to do is: 

– Set up a Google account if you don’t have one. 

– Create an account if you don’t have one. 

– Add your business’s Google Analytics account. 

– Log in to YouTube Analytics.

Conclusion

There’s no question that YouTube can help you immensely in your digital marketing campaigns. After all, the site is home to billions of potential customers who are likely to watch one of your videos at some point in their lives – just look at the sheer popularity of videos like cat videos and how they’ve helped boost the online popularity of brands like Purina and Friskies. With so many of those people likely to click through to your website and potentially make a purchase, it makes sense to keep track of how long they spend watching your videos. Not only will that help you better understand the types of audiences you would like to attract in the future, but it will also help you better target your marketing campaigns moving forward.