While building a WordPress site, you might want to give your best to optimize your site. But there are some aspects of a website that you always forget. And these aspects can impact the optimization level of your website. Hearing about these aspects most individuals think that these aspects are not that important in terms of search engine optimization.
Yes, we are talking about search engine optimization with the WordPress theme. Are these two things related to each other? You might wonder, what SEO and WordPress theme? Yes, they are strongly connected and both of them can take your search engine marketing to sky level altogether. But if you are not paying attention to the optimization of a WordPress theme, then you might miss out on something big. Here is how to choose the best WordPress theme for SEO. All the questions that pop up in your mind about WordPress themes and SEO services will be answered here in this post.
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What WordPress Theme Has To Do With SEO?
Most beginner web developers, digital marketers and online entrepreneurs wonder when experts say choose an SEO friendly WordPress theme. They might ask, what WordPress theme has to do with SEO? Well, many things make a WordPress theme important for SEO. It directly impacts the SEO health of your site. Here in this post, we will let you know about all the aspects of WordPress themes and SEO connection. A WordPress theme is going to decide how and what your site visitors will feel. So isn’t it directly linked with the user experience? And what’s more important than the user experience? That’s why everyone recommends using SEO friendly WordPress themes.
What Is An SEO Friendly WordPress Theme?
An SEO friendly WordPress theme. One of the most popular things that newbies listen to when they enter the era of digital marketing. Are you also confused about it? Don’t worry, we will let you know everything. An SEO friendly WordPress theme is what makes your website more valuable in terms of SEO. It makes your site more visible and authentic to be shown on SERPs (Search Engine Result Pages). Got it? Don’t worry if it is still confusing, let’s grasp something more about it.
Disadvantages Of Not Choosing An SEO Friendly Theme
What if you don’t use an SEO friendly WordPress theme? Is there any loss that you have to bear? Or what will happen to your website? What your site will look like if you don’t use an SEO friendly theme. Yes, you will have to face many disadvantages. Following are some of the major disadvantages that you will get if you don’t use an SEO friendly WordPress theme.
Non-professional Coding
An SEO friendly WordPress theme is what is developed by professional programmers. If a programmer who is not professional at coding has developed your WordPress theme, then it won’t show you some good results. Rather than good results, it will show you many flaws on the site delivering complete inconvenience for the user.
Wrong Elements At Wrong Place
A badly developed WordPress theme will make things very terrible for the users or site visitors. Because there will be the wrong placement of wrong elements on your web pages. If your WordPress theme is not going to match your site niche, then it won’t be a good thing to use that wrong theme.
Slow Loading Speed
Poor coding, wrong placement of elements and all the bad things will bring what for your user? Yes, it will give you a slow loading speed. If your web pages are not loading timely and quickly, then how can it become one of the favourite sites for the users or the search engines? You must think about it before you choose any WordPress theme.
Poor User Experience
User experience is what search engines are using as the major eligibility criteria while listing websites as results on SERPs. If your site is not providing that high-end user experience, then it might not get to the first page of the search engine result page. You need to consider it too. A bad WordPress theme can ruin the user experience of your customers.
Things To Look While Choosing A Theme
How to choose the best WordPress theme for SEO. What are some good ways to choose the best theme? How can you get the most out of your WordPress theme in terms of SEO? All these questions might pop up in your mind. Following are the major things that you need to look at while choosing an SEO friendly WordPress theme for your site.
Professional Coding
See whether the WordPress theme you have chosen is developed by a professional coder or not. If there is no professional coding, and it has junk codes full of bugs, then it might kill your traffic on your site.
Page Load Speeds
Test your WordPress theme before you install it on your live project. If the WordPress theme is badly impacting the page load speed of your site, then you must not choose that theme. Always look for a WordPress theme that makes your site faster.
User Experience
As we have mentioned many times, the user experience is what search engines are using to rank sites. Choose a theme that can provide an extinct level user experience. From colour theme to element placement and much more things are important to consider.
Add Value To SEO
If your WordPress theme is adding up some value to the SEO campaigns that you run, then it is worth choosing such a theme.
Mobile Friendly
Your site must be friendly with various devices like desktops, tablets and most importantly mobiles. Most of the users are using mobile phones to browse sites. So look for a mobile-friendly WordPress theme.
Compatibility With Plugins
Check whether your chosen WordPress theme has compatibility with the top WordPress plugins or not. If it has amazing compatibility with plugins, then it can help you a lot in SEO.
Theme With Updates
The theme must be updated regularly by the developer. If a WordPress theme is not getting updates on time, then it is not worth using it on your site.
Check Ratings & Reviews
Before buying anything we always check for the rating and reviews. The same thing applies to WordPress themes. Before you buy a premium WordPress theme for your site, you must check ratings and reviews. Also, try demo versions before you buy the full version.
Final Thought!
We hope that it is clear to you how important a WordPress theme is for SEO. Choosing the wrong WordPress theme which is not good at SEO, can ruin your site optimization. Also, it can kill the organic traffic that your site might be getting. So if you want to make your SEO campaigns more efficient, then get a WordPress site which helps you in search engine optimization.
