Since TikTok is so fresh and distinct from other platforms, the emphasis of this strategy will be on first delving deeply into the platform to comprehend its particular culture. The less “stand out” there is, and the more you blend in, the more effective you will be! Here is a 5-step process to assist you in developing your strategy.
Table of Contents
Become accustomed to TikTok and a seasoned user of its content.
Being a frequent platform user is the best method to educate yourself. While TikTok videos may have spread to almost every other site, including Instagram and YouTube, you must understand how the app functions and what it looks like daily if you want to appear professional and show that you can use and interact on the platform appropriately.
Become a TikTok consumer before making any posts. Learn how to spot the newest trends and most well-liked videos, distinguish between the ones that seem to endure and those that don’t, and become familiar with the ins and outs of the program. In addition to making the switch to using TikTok considerably more straightforward and seamless, doing so gives you the appearance of being a pro right away, making you more trustworthy to your fans.
When you start this step, stray from only looking at people who share your target demographic. You may learn more about the various ways to use TikTok and interact with your audience by checking out original material created by people and businesses from multiple backgrounds.
It can even inspire you to come up with some authentic ideas. The objective of this step is learning; developing a foolproof approach is not the goal; reading poor stuff can be just as helpful as viewing good content.
Examine the TikTok content created in your area, including that of your rivals.
What are your rivals posting now that you know what TikTok is all about? What are people posting in your area? This is where you start narrowing down your search and research and concentrating on the markets and specialties you most closely fit.
You can search for content that will compete with your own if you understand how TikTok functions, what videos look like, and how they can be used most effectively. This includes advertising campaigns created by your rivals, but it can also include genuine content created by TikTokers who love your topic.
You can follow health food companies and TikTok users who merely enjoy living a healthy lifestyle and talking about it if you work in the wellness industry, for example.
A hashtag challenge is constructive in several areas. You may learn what kinds of content perform well in your specific space by following the intriguing range of businesses and individuals. Others claim that videos with many tips and how-tos are the only ones that receive millions of views.
You only see viral material to increase your knowledge of the platform and its application to your particular business; you are not yet creating your marketing campaign.
How do you get followers? What’s the best way to get comments? The more followers you have, the more people will like and comment on your posts. You can buy tiktok followers; we at Likesforyou believe in the power of social media and how it can help you grow your business. Our packages are designed to make it easy for you to get started with a boost on TikTok.
How Will You Measure Success, and What Will You Promote?
Now that you know what kind of content will fit in with the platform, you may upload it. What are you going to promote first? What merchandise will you advertise, and how will you discuss it on TikTok?
Influencer partnerships And how will you evaluate your success? This step’s two parts can and ought to be separated. Even if you have a vast selection of products, you must choose which ones to concentrate on. To accomplish this, seek areas of agreement on TikTok and your social media platforms.
Find out if the material you create elsewhere and the most well-liked content on TikTok have many things in common. You may then decide which of your products would perform the best in your TikTok content.
Measuring success is entirely different since you have to choose which metrics you want to pay attention to and which you don’t. Some people believe that likes and views are the best indicators of success, while others believe that actual involvement is more important.
To continue creating material that will market your brand or organization as effectively as possible without sacrificing excessive money, time, or personnel, decide which form of success you will track based on your previous triumphs and obstacles. This phase doesn’t need to take too long because you can always choose a different measurement if the current one doesn’t seem to give you any helpful information about your content strategy and marketing initiatives.
Post Frequently, But Leave Room for Experimentation
Social media algorithms reward consistency, so make an effort to post often. Since TikTok is genuinely hit or miss, having a track record will boost your chances of getting a “hit” and will also provide statistics that will let you more clearly understand what is and is not working.
But always allow room for experimentation and seize the newest fad you spot in your TikTok stream! This may initially seem to conflict with one another, but it is possible with some creative planning and flexibility. You can plan a series of postings for 2/4 of the posting days in a week, but you should save 2 of those days for the newest, trendiest videos.
The following time, you can have 34 of your posts scheduled and just one available to address a trend. By structuring your scheduling process in this way, you can ensure that you frequently upload without having to forgo following the continuously trending trends on TikTok.
You can have recurrent parts that you can slip in on days when a fresh trend has not yet formed or does not quite fit the tone and style of what you’d like for your business if leaving 1-2 slots available each week feels too tricky or nerve-wracking. If there aren’t any exciting trends or styles over the next few weeks, having a backlog of material to release can help you maintain the timeline mentioned above without putting you or your management team in a bind.
Monitor Your Development
TikTok is quite hit or miss, so be sure to recognize your successes and create more of the same! You can monitor your progress using the metrics you created in the earlier steps or watch it using metrics that are wholly different and tailored to particular post kinds and content categories.
An influencer marketing campaign may occasionally get the most views, shares, and engagement. In other cases, instructive and behind-the-scenes videos will generate the most interest from your audience.
To continue producing videos that increase engagement, views, and following, keep a close eye on all your videos and note any trends that appear to run throughout. When tracking progress, be careful not to rely on relevant hashtags, styles, or content from other platforms because this will vary among social media networks. Track development solely on TikTok to determine the content categories that will do well over time.