Mitashi’s triple refrigerator launches, including a 345L BMR, takes the market by storm

Mitashi, always leading the way in premium-value homegrown brands, launched 3 new refrigerators including a best-in-category 345L frost-free BMR. These new models are additions to Mitashi’s highly successful refrigerator range that was launched in 2017. Apart from the 345L frost-free BMR, Mitashi unveiled its 240L double-door and India’s only 145L double-door models. Owing to India’s high demand for all kinds of refrigerators – for homes and offices of all sizes, Mitashi has launched these three versatile models that cater to a variety of requirements.

 

The 345L frost-free double door model is a bottom-mounted refrigerator (BMR), whose demand has skyrocketed around the globe. Mitashi’s 345L model has very low power consumption and uses R-600a eco-friendly gas, which minimizes the wear and tear of the product, provides better cooling and long-lasting life for the refrigerator. The bottom-mounted freezer helps prevent bending by up to 90%, and makes everyday access to the fridge much easier. The fridge comes with a deep-freeze function for faster ice-making; has large vegetable and fruit trays with a moist-fresh zone that keep them fresh for longer; a stabilizer-free operation that works smoothly through power fluctuations; an advanced LED display that allows you to control temperature of your refrigerator minutely with just a few taps; toughened glass shelves that can hold heavy utensils; a multi-flow feature that helps maintain temperature even with heavy use; multi-digital sensors that alert you in advance if your fridge needs any attention; big bottle guards that help you stock up more water and other beverages and an LED light that illuminates every corner of the fridge. The recessed handle gives it an elegant touch and the silent operation makes it quietly efficient.

The 240L direct cool double door model comes with a big bottle guard, safety glass shelf, adjustable feet, mechanical temperature control, manual defrost and a stabilizer-free operation. The 145L is India’s only direct cool double-door model in its category. It is loaded with all the features of the 240L model, making it perfect for small homes and offices, and a high value-for-money model. All three models are covered with Mitashi’s 1-year product warranty and 5 years compressor warranty.

Mr. Rakesh Dugar, CMD – Mitashi said, “Refrigerators are no more a luxury of the privileged. With its wide scale mass demand, the most important feature in Indian refrigerators has to be, how energy efficient they are. Mitashi’s entire range of refrigerators support power saving, and provide convenience and premium features that are made available to all, keeping in mind that every kind of user requires it, not to mention the positive environmental impact. Our new models, apart from being power efficient, are perfect for home and office use. Our 345L BMR model has the potential to be a bestseller, with its ease of access to the fridge area. The 240L and 145L variants are feature rich and extremely value for money in their segments, making them the first among equals.”

In a market that’s filled with numerous choices, it often gets overwhelming to know what’s the best. Trust the choice of millions of Indians who have trusted Mitashi to give them everyday comfort at unbelievable prices. Mitashi’s refrigerator range is available across leading electronic stores and online portals. So, upgrade your lifestyle and bring home a Mitashi!

What:  Three new additions to Mitashi’s refrigerator range

When: September onwards

Price: INR 17,990 onwards