NAKED Coffee Launch – Radhika Seth & Meghna Kaur’s Bold New Brand

In a creative collision of friendship, authenticity, and premium craftsmanship, lifestyle creators Radhika Seth and Meghna Kaur have launched NAKED — an Indian specialty coffee roastery built from the ground up. Alongside co-founders Naheel Koroth and Akash Thakkar, they set out to create what they call a “Sipcom”: a raw, real, and relatable connection brewed in every cup.

What exactly is NAKED? It’s coffee without pretense — crafted with passion, quality, and transparency. Let’s dive into the full story behind the brand’s vision, offerings, sourcing, sustainability, future roadmap, and why it matters now more than ever.

1. The People Behind NAKED

Radhika Seth & Meghna Kaur

• Radhika, known for her daily musings and journey‑driven content, teamed up with Meghna, equally loved for her honest take on mental health, creativity, and life.

• Both have built communities around authenticity, creativity, and open-hearted storytelling. Now, they’re channeling that into coffee — a product they truly love .

“After years of friendship, fights, and breakdowns, we decided to bet on ourselves and build something that truly reflects who we are,” says Meghna.

The Co-Founders

• Naheel Koroth and Akash Thakkar bring essential roasting and brand‑building expertise, rounding out the team’s skill sets.

• United by long-standing collaboration and deep coffee obsession, they decided to skip external consultants — blending their personal touch into every stage.

2. Their Mission & Brand Ethos

• “Strip away the noise”: This is their core mission — to simplify, demystify, and focus on what truly matters in coffee.

• Sipcom: A clever blend of “sip” and “sitcom” — coffee that invites connection, relatability, and genuine moments.

• Bold yet approachable: The brand positions itself as premium while rejecting elitism — “coffee with personality, not pretense”.

3. Coffee Offerings: Nine Microlots & Nanolots

• Launch lineup: nine unique coffees, sourced from eight estates across India and overseas.

• These include microlots and nanolots, rare small-scale harvests known for distinctive flavors.

• Some of these are limited-edition — once sold out, they’re gone, elevating rarity and hype.

4. Products & Formats

NAKED offers four distinct product formats:

1. Whole beans – For coffee connoisseurs who grind at home.

2. Custom grinds – Tailored to various brewing methods (espresso, French press, filter).

3. Pour‑over bags – A first-of-its-kind in India: self-contained filters for easy premium coffee, anywhere, anytime.

4. Limited releases – Keep an eye out for rotating rare-lot drops.

5. Sourcing & Roastery Ethos

• Beans sourced directly from farms, no intermediaries.

• The founders built their own roastery, literally learning by doing — from equipment setup to cupping, sourcing, and brand identity.

• Tasting hundreds of blends themselves ensured consistency and quality — no consultants involved.

6. Brand Identity & Packaging

• NAKED’s visual identity is minimalist yet bold — clean packaging that embodies authenticity.

• The name “NAKED” reinforces transparency: what you see is what you taste.

• Tonal branding mirrors their digital presence: no filters, no fluff — just real, designed to connect.

7. Why It Matters

• Creator-led brands are on the rise: “Sip Naked”? It’s more than a pun — it’s a cultural moment,” writes Chandrima Bhattacharya.

• It’s an example of influencers building sustainable businesses, not just chasing short-term virality.

• Unique to India’s coffee scene: microlots + pour-over portability + creator authenticity.

8. Market Context

• India’s specialty coffee market is rapidly expanding.

• NAKED’s positioning blends:

  • Quality: rare beans, precise roasting, microlot focus.

  • Convenience: custom grinds + portable formats.

  • Connection: brand grounded in real-life creator stories.

• The pour-over bag format addresses consumer desire for easy premium experiences.

9. Launch Details & Availability

• Available now via direct-to-consumer channels (brand website, social media).

• Expect:

  • Limited-edition drops

  • Flash sales of rare microlots

  • Seasonal offerings

• Shipping across India.

10. Future Roadmap

Though not publicly detailed, signs point to:

• Collaborations — special series with farmers or creators.

• Offline presence — pop-up cafes or events.

• Subscription services — recurring premium deliveries.

Their brand philosophy suggests upcoming community-focused experiences — tastings, interactive digital content, farmer stories.

11. Reviews & Early Buzz

• Media outlets (Afaqs, MediaInfoline, Exhibit Social) hailed the launch as refreshingly “raw, real, and bold”

• The pour-over bag earned particular attention as India’s first portable premium format .

• Social media teaser reels show excited anticipation from their followers .

12. Challenges Ahead

• Sourcing consistency for microlots and nanolots.

• Consumer education about quality and brewing techniques.

• Growth while staying true to a low-waste, no-pretense ethos.

Success will depend on balancing expansion with authentic brand values.

13. Why You Should Care

• It’s a taste-forward disruptor at the intersection of quality, convenience, and storytelling.

• For coffee lovers: access to limited, rare beans and clean brewing.

• For brand watchers: it’s an example of creator-powered entrepreneurship.

• For changemakers: an unfolding story of community, creativity, and meaningful connection.

Conclusion

NAKED isn’t just another coffee launch — it’s a creative declaration by Radhika Seth, Meghna Kaur, and their team. Combining premium rare beans, innovative formats, and Creator‑built authenticity, it steps boldly into India’s coffee scene.

As the brand evolves with limited releases, community tie-ups, and offline experiences, NAKED is poised to become more than a coffee label — a movement in how we connect over real stories and thoughtfully brewed cups.

FAQs

1. What is NAKED Coffee?
NAKED is a specialty coffee brand launched by Radhika Seth and Meghna Kaur, offering nine microlot/nanolot coffees from eight estates, sold as whole beans, custom grinds, and pour‑over bags.

2. What is a ‘Sipcom’?
A term coined by the founders meaning coffee that brings raw, real, relatable experiences — a blend of sip and sitcom-style comfort .

3. What’s unique about their coffee?
They offer rare small-lot beans, custom grind options, and India’s first premium pour-over bag — all roasted in-house and personally curated .

4. Where are the beans sourced from?
Sourced from eight estates across India and beyond, focusing on scarcity and quality for microlots and nanolots.

5. Can I buy NAKED Coffee now?
Yes — it’s available via their website and digital channels, with nationwide shipping in India.

6. Who are the co-founders besides Radhika & Meghna?
Naheel Koroth and Akash Thakkar round out the team, bringing roasting, operations, and branding expertise .

7. Are there limited editions?
Yes. Some microlots/nanolots are extremely limited — once sold out, they likely won’t return.

8. What brewing methods do they support?
They cater to French press, filter, espresso, and offer pour-over bags for convenience.

9. Why the name NAKED?
To emphasize transparency and authenticity — stripping away needless complexity in coffee and branding.

10. Is this a sustainable brand?
While not highlighted explicitly, the focus on beans with traceability, minimal packaging, and small-lot sourcing suggests ethical practices.