If you want to get higher rankings on Google or other search engines, then you should pay attention to SEO (Search Engine Optimization). Organic Ranking refers to the position of a web page in a search result.
The first thing that you need to know is what organic means. Well, it means natural or normal rank. It’s not paid for, and it doesn’t have any backlinks. This rank is based on your website content and how people find it through different keywords.
Google has become a dominant player in the search market. How does Google rank websites? What makes some sites better than others?
Google ranks websites according to their relevance and quality. In other words, they want to show relevant information to users who type queries into their search bar. The higher your site appears in the rankings, the more traffic you’ll get from organic searches.
Search Engine Results Pages: What They Are and How They Work
Search engine results pages are web pages served to users when they search for something online using a search engine, such as Google. The user enters their search query (often using specific terms and phrases known as keywords), upon which the search engine presents them with a SERP.
Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms, such as the user’s physical location, browsing history, and social settings. Two SERPs may appear identical, and contain many of the same results, but will often feature subtle differences.
The appearance of search engine results pages is constantly in flux due to experiments conducted by Google, Bing, and other search engine providers to offer their users a more intuitive, responsive experience. This, combined with emerging and rapidly developing technologies in the search space, mean that the SERPs of today differ greatly in appearance from their older predecessors.
Organic Search Results
The organic results are determined by Google’s complex algorithm (which has 200+ ranking signals).
Even though Google’s algorithm is top secret, they have publicly confirmed a few key ranking factors, including:
- Off-page SEO signals (the number of websites linking to a specific page. Also known as “backlinks”)
- On-page SEO signals (the keywords you use on your page)
- Site loading speed
- Brand presence and trust signals
A standard organic search result snippet includes:
- Page title (title tag)
- Page URL
- Meta description
Here are ten ways to improve your organic Ranking on Google. Use them wisely and watch your site climb the rankings:
Use Only Organic Ingredients
If you use any non-organic materials, they will not show up in search results. If you want to rank higher than organic products, make sure that your website uses only organic ingredients.
Use Keywords
Keyword research is the first step towards SEO (search engine optimization). You need to know what people type into search engines to find your website.
If you don’t have any keywords yet, then you should start now! There are many tools out there that help you find relevant keyword ideas. Try using Google’s keyword planner tool to get started.
Create Quality Content
Quality content means different things to different people. To some, quality content means long-form articles with tons of information. It could be videos that answer questions about your product or service to others.
Whatever kind of content you’re looking to create, make sure it’s high-quality. Otherwise, no one will want to share it.
Create Videos
Videos can be a useful tool for promoting your business. Videos give you the chance to tell stories about your company, highlight your products, and demonstrate your expertise. People enjoy watching videos, especially if they’re interesting or funny.
Optimize Your Website
Your website is the foundation of your business. Make sure it’s well optimized so that users can easily navigate it. Also, make sure your site loads fast—speed matters, especially on mobile devices.
Optimize Images
Images play a major role in SEO. People tend to click on them first before reading the text.
Therefore, it is important to optimize your images. Make sure that they load fast and that they are high resolution.
Use High-Quality Images
Google uses image recognition to determine what content should rank higher than others.
If you have low-quality images, they may not rank as highly as those who use high-quality images. High-quality images show your products well and help people easily find your business.
Add Alt Attributes
When an image displays on a webpage, it will also display its corresponding description.
However, this may be cut off if the image is too small. Adding alt attributes allows you to provide alternative descriptions for when someone might miss the image.
Link Internally
Internal linking helps user experience by creating a connection between pages. Search engines consider this as an indication of trustworthiness. Also, it gives you additional opportunities to rank well.
Submit Your Site To Directories
You can submit your site to free online directories such as Yelp, Yahoo directory, etc. Submitting your site will increase its visibility since many links are pointing to those types of websites.
Get Social Media Followers
Social media plays a big role in SEO. Having a large number of followers increases your chances of getting more visitors.
Social media platforms like Facebook and Twitter allow you to connect with your audience.
Update Your Site Regularly
You should update your site frequently. Search engines crawl new pages every few hours. Thus, old pages won’t be indexed as often.
Monitor Your Competition
It is very important to monitor your competitors’ activities. Find out which keywords they’re using and how they’re optimizing their sites. Then try to replicate their strategies.
Have A Sitemap
A sitemap gives Google a visual representation of all the different pages on your site. Having a sitemap means you can tell Google where all of your pages are located, making it easier for him to crawl and index your site.
Conclusion
Organic Ranking is one of the most important factors in determining whether your website will get traffic from search engine results. It is essential to understand the importance of organic Ranking and the steps that need to be taken to achieve it. These tips will help you improve organic Ranking and drive more targeted traffic to your website.
At Kelly Webmasters & Marketers, we offer affordable SEO services to businesses. We work closely with our clients to ensure that they receive the best possible return on investment. Contact us today to learn more about how we can help your business grow!
