Rodim India, a brand of BASF, announces the appointment of Amresh Khar as Senior Vice President – Sales & Marketing (India). In his new role, Khar will lead Rodim’s expansion strategy, drive sales initiatives, finance & warranty and strengthen the company’s leadership presence in both Indian and international automotive markets.
With over 22 years of experience in the automotive industry, Amresh Khar has held leadership positions at Mahindra First Choice Wheels, Volkswagen Group Sales, Castrol India and Honda Cars, and also founded Mad About Wheels. An alumnus of IIM Bangalore, Khar holds an MBA from UBI Brussels and a Bachelor’s degree in Engineering from Maharashtra. He is credited with building one of India’s fastest-expanding automotive installation teams, with a workforce of over 200 skilled professionals.
Expressing his enthusiasm for the new role, Amresh Khar said, “I am delighted to join Rodim India at such an important juncture in its growth journey. Having spent more than 22 years across diverse roles in the automotive sector with brands like Mahindra First Choice Wheels, Volkswagen Group Sales, Honda Cars & Castrol India, and through my own entrepreneurial venture, Mad About Wheels, I have witnessed firsthand the evolving aspirations of Indian car owners. I look forward to leveraging my experience, scaling our skilled workforce, and working with the talented Rodim team to drive expansion, build strong customer relationships, and establish Rodim as a leader in redefining automotive care in India and beyond.”
Backed by BASF Germany, the world’s #1 paint company since 1865, Rodim India represents innovation, durability, and trust. Through its German-engineered Paint Protection Film (PPF) and automotive care solutions, Rodim is committed to protecting original car paint and setting new benchmarks in automotive excellence.
About Rodim India:
Rodim India is a brand of BASF, offering world-class automotive paints, refinish paints, TPU materials, and Paint Protection Film (PPF). With BASF’s unmatched legacy of quality and innovation, Rodim is shaping the future of automotive care in India.