SEO is a comprehensive discipline that requires a lot of technical and analytical work. While relying heavily on keyword optimization, many SEO specialists overlook other SEO practices that have a great impact on SEO performance and organic growth.
Aleph Website is a NY-based Web Development and Design agency that helps small businesses enhance their SEO performance, increase visibility on Google and get more organic traffic.
Here is what they say about key elements for boosting SEO performance.
1. Implement Schema Markup on the Website
Schema Markup is a semantic vocabulary implemented on the website that helps search engines provide users with more accurate and informative results.
It tells search engines the meaning of data. When search engines understand what the content means, they display more relevant information to users.
This way, users can easily identify all important information. They can see what the website is about, its location, upcoming events, prices, and much more.
With schema markup, you can improve your website rank position effectively with all content types.
One of the most common schema markups is the Article schema markup.
Learn more about the Article Schema Markup and take a look at how it looks likes
2. Take an advantage of Rich Snippets
Schema Markup provides rich results on the SERP, also known as rich snippets. These snippets are much more clickable and drive more traffic to the website. They can include ratings, prices, etc.
3. Take an advantage of Google’s Knowledge Graph
The knowledge graph is a powerful way of improving SEO and increasing brand visibility.
It is a database of all entities, their features, and their relationships. Entities are distinctly identified concepts, that can be tangible like people, places, organizations, and intangible like feelings, colors, etc.
A knowledge graph improves user experience by providing them with more relevant and informative results. This way, users get familiar with your content which increases their engagement, clicks, website visits, and general trustworthiness.
Learn more about the knowledge graph and take a look at how it appears on the SERP
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Web optimization upgrades client experience and straightforwardly affects lead age and marking. Assuming that you are confounded between the two terms. “Lead age” and “Marking”, and remembering to make moves individually, read our blog: “Lead Generation as opposed to Branding: Understand the distinction and importance!” These remain inseparable and for the two of them, you really want to have a solid, remarkable, brand-explicit SEO methodology in play.
Site improvement is separated into two significant methodologies — On-Page SEO and Off-Page SEO. We will examine the components that you really want to zero in on paying little heed to on-page and off-page.
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