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This company digitally spreads road safety education to 2 Lac+ people

Honda Motorcycle & Scooter India Pvt. Ltd. today announced that its Digital Road Safety initiative – ‘Honda Road Safety E-Gurukul’ has spread road safety awareness to over 2 lac people across India.

Started in May 2020, Honda Road Safety E-Gurukul initiative is ensuring that India learns how to stay safe on the roads, that too, digitally from the safety of their homes in the New Normal. People across all age groups – be it a 5-year-old child, an 18-year learner license applicant, a homemaker in her 30s, a corporate employee or even an existing two-wheeler rider, are now digitally learning the important aspects of road safety with Honda. Noteworthy, that in just 6 months, Honda’s dedicated safety riding promotion team has reached out to more than 185 towns & cities of India – from Una in North to Vijayawada in South and Muzaffarpur in East to Thane in West.

Speaking on this milestone achievement, Mr. Prabhu Nagaraj, Senior Vice President – Brand & Communications, Honda Motorcycle and Scooter India Pvt. Ltd. said, “Road safety remains at the focal point of Honda. With this approach to safety, Honda began exploring new & innovative ways to ensure people’s safety on roads in the challenging times of new normal and started digital trainings. We are delighted to digitally reach out to more than 2 Lac kids & adults in just 6 months. Further, we will continue to make the most of these virtual platforms for educating people on essential road safety lessons.”

Key Highlights of Honda Road Safety E-Gurukul’:

Honda’s legacy in Road Safety promotion:

In 1970, Honda became the first automobile manufacturer to promote safe driving activities. Since then, Honda is committed to provide safety education, not only to riders but to everyone sharing the road. Working under the global safety slogan, “Safety for everyone”, Honda’s road safety commitment has now expanded to 41 countries of the world.

Especially in India, the world’s biggest two-wheeler market, Honda was the first two wheeler manufacturer to promote road safety education since its inception in 2001. In 20 years, Honda has provided safety education & training to more than 38 lac individuals under its three pillars. While, Honda’s 14 adopted Traffic Training Parks (TTP) conduct daily educational programs for kids & adults, 6 Safety Driving Education Centers (SDEC) give training to learner license applicants & traffic rule violators. All 1000+ Honda dealerships across India provide pre-delivery safety training to new customers with practical insights given through a virtual simulator. Additionally, Honda’s skilled safety instructors take the message further through regular awareness camps in schools, colleges, societies & corporates.

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