With more than 400 million monthly users, TikTok is one of the top social media sites in the world. You can advertise your business or product on TikTok and reach a global audience. The platform allows you to upload your video and post it to all users. Using TikTok ads can potentially be very beneficial for your business, but does it have the potential to damage your brand? We will discuss how you can get started with TikTok advertising in 2022.
Table of Contents
TikTok Ads Have The Following Types Of Ads:
Sponsored Video:
This type of TikTok Ad is a sponsored video. The sponsor pays for the ad space to promote their brand or product. This type of TikTok Ad is usually 15 seconds long and can also be 30 seconds long. It’s similar to Instagram video ads, but here are some differences between them.
In-Video Video Ad:
An in-video video ad is a short video that plays before or after a user’s main video. In this type of TikTok Ads, the user gets a notification or an alert that they can click on to view the full-length video once they’ve watched their main video. You can use these TikTok Ads to promote your brand or product and reach new customers.
In-Text Ad:
An in-text text ad is when you place an Ad within another piece of content by using keywords and phrases within your text post/story (not just in your headline). You’ll have access to metrics like clicks, impressions, CTR, etc., to see how effective your campaign was for each post.
In-feed Video:
Since Tik Tok is a social media platform, it is normal for the app to have a news feed. So, the brands use the news feed of Tiktok to advertise their product. You can see all the ads on the ‘For You page, where all the native news feeds appear. Since these videos are short and appear on the news feed, they do not fail to attract people’s attention.
Pangle Ads:
Pangle’s video ads have integrated with Tik Tok to offer various advertising videos, which is why there are certain kinds of ads that are known as Pangle ads. But this feature is currently not available in every country.
Carousel Ads:
Carousel ads are a little different from other ads that appear on Tik Tok. This type of ad includes a maximum of ten images to advertise a product. This, too, appears in Tik Tok’s news feed apps.
Image Ads:
Various brands who prefer Tik Tok to promote their product sometimes prefer image ads too. The brands place image ads in videos, which appear on the Tik Tok news feed apps like Babe, TopBuzz, and BuzzVideo.
Spark Ads:
Even though it is comparatively new, Spark ads have been spreading quite a buzz on Tik Tok. Tik Tok started this ad on its platform in 2021, where brands can sponsor various famous organic content that can relate to their different products.
Brand Takeover:
The Brand Takeover is one of the most unique types of ad that Tik Tok has started. In this ad you can control an entire conversation by taking over the screen for a few seconds. After staying on the screen for a few seconds, the ad turns into an in-feed video.
Influencer Content:
This is perhaps the most-used way of advertising a product. Since Tik Tok is a social media platform and influencers play a strong role in maintaining the popularity of the application, many brands prefer to take help from various famous influencers to market their product. In this type of Tik Tok ad, the company usually contacts an influencer and advertises their product through sponsored content from that influencer to spread their message among the Tik Tok users.
AR Content:
This is also one of the most different ways of advertising a brand’s products. In this type of ad, the ads you run or the products you want to advertise can appear as lenses, various AR content, and stickers. Tik Tok users can use these stickers and lenses in their videos as well.
How To Take Initiative For TikTok Advertising
The first step to setting up TikTok advertising is to create a TikTok account, which you can do in just a few minutes. Then, you’ll want to connect your TikTok account with your Google Ads account. To do that, follow these steps:
- First, all you need to do is sign in to your Google Ads Manager account
- Now you need to click on “Create Campaign” mentioned in the left menu.
- Select “Adverts” from the dropdown menu
- Select “Video ads” from the left menu
- On the right side of your screen, under Video ad campaigns, click on New campaign and enter a name for your campaign.
TikTok Ads can be set up in several ways, depending on the type of campaign you want to run. These two are the most common types of advertising used by many:
Sponsored Stories:
This ad format features your brand name or logo at the beginning of a tap, promoting your product or service. A sponsored story will appear between 1-3 seconds into the video while the rest video plays out. Sponsored stories can also include a link back to your website or social media page, allowing viewers to click through to learn more about your products or services.
Promoted Taps:
Promoted taps allow you to pay for ads that appear before others’ videos, which typically have higher engagement rates than regular taps. You’ll see these promoted taps under the promotions tab in your settings menu when logged into TikTok’s account management page.
Conclusion
If you look to advertise TikTok Ads in 2022, then the best way to accomplish that mission is to establish an account on this platform. Establishing a presence for your business or brand can include a variety of features that will get you noticed as you post videos, pictures, and updates about what is going on with your brand.
Carousel ads are a little different from other ads that appear on Tik Tok. This type of ad includes a maximum of ten images to advertise a product. This, too, appears in Tik Tok’s news feed apps.