Promoting an event can seem like a chore. In addition, the choice of marketing tools is so great that you want to grab onto everything at once, from advertising on the Internet to distribute leaflets in crowded places. At the same time, as in any business, first it is necessary to develop a strategy, consider the existing channels and move step by step towards the set goal. We offer you a universal guide that will make the process of promoting the event more manageable.
Table of Contents
Use existing promotion channels
Before racking your brains over a new advertising campaign, take a look at the existing promotion channels. It can be:
Blog
Let’s say your company already has a permanent blog. Use it to talk about an upcoming event. Remember, your blog will get more attention if it is supplemented with photos and videos. Be sure to add a call to action, so the user can register for the event simply by clicking on the link.
Newsletter
If the company is already sending out emails, why not include information about an upcoming event? However, you shouldn’t devote the whole newsletter to just one event. If we are talking about a monthly newsletter, then let the mention of the event be part of the other news.
SEO site optimisation
Optimise your existing site to advertise your event by working on its keywords. There are many online tools out there to help you see the frequency and competitiveness of your keywords. If your SEO knowledge is not strong, it is worth seeking the help of a professional.
Content from the last event
Using video footage, photos and participant feedback from a previous event can be an effective tool to promote the current event.
Promo video. The video, edited on the basis of the materials of the previous event, will become a visual demonstration of the upcoming event. Videos can be shared on social networks, added to newsletters, or placed on the website’s home page. It is desirable that it be bright, dynamic and last no more than one minute.
Video reviews. Record the feedback from individual attendees and speakers on a video camera. They can be posted separately or added to the event promo video. Plus, video reviews will come in handy to promote any future events.
Tips for Using Social Media Effectively
Here are four of the most important things to look out for when working with social media.
Hashtag
Brainstorm and come up with a hashtag for your event. It will ensure that all information about your event, including media files and reviews, can be easily found on social networks. Ideally, the event title and hashtag should match. It is important to be puzzled by this question as early as possible so that no one else gets ahead of you by coming up with the exact same hashtag for themselves.
Retargeting
Social media is a great place to advertise your event to users who are interested in the site. This is the essence of retargeting. This tool is used especially often on the Facebook network. Once a user visits your site, they are automatically tracked until they visit Facebook. After the page on the social network is open, the person immediately sees a reminder of your event and a call for registration. You can set up retargeting yourself or with the help of a targeting ad specialist.
Geo filters
Especially for corporate clients on Instagram, there is an opportunity to set up your own filters linked to a specific geolocation. In other words, you have the opportunity to come up with filters related to the topic of your event, thereby attracting the attention of users to the upcoming event.
Registration gifts
Think of how you can encourage registration of participants. For example, create a link with which the user can share the news about buying a ticket in social media. Or, as a thank you for registering, offer a member to take advantage of a discount in a partner online store.
Additional channels to promote
Use all possible channels to expand your audience.
Good old marketing
Don’t forget about traditional marketing. No one canceled posters, billboards, and creative event banners. Think about the locations and content. It is still one of the most important and effective forms of marketing.
Sponsors.
Considering that sponsors are as interested in the success of the event as you are, suggest joining forces to promote the event.
Opinion leaders.
Take advantage of influencer marketing tools. Advertising from famous people is always effective. They can be famous bloggers or influencers in the industry.
Colleagues
Remember that in addition to the employees of the event department, your company may have colleagues from other departments who will be useful in promoting the event: finance department, engineers, technical support, and so on. Get creative and encourage colleagues to take initiative.
Conclusion
By following these simple tips, you can easily design a marketing campaign that’s perfect for your event. Thus, you will recruit the required number of participants, make a profit and replenish your portfolio with another successfully implemented project.