The Australian lingerie market thrives on a blend of trusted heritage labels, fresh innovative brands, and world-acclaimed bestsellers that combine fashion with real-life comfort. Australian women seek bras that deliver on fit, technical support, versatility for everyday wear, specialty needs like maternity or larger cup sizes, and modernization—think sustainable fabrics, wireless comfort, and trend-led lace or mesh for confidence and allure.
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Australia’s Top 20 Best Selling Bra Brands & Models, 2026
Here’s an alphabetically sorted showcase of Australia’s 20 most popular bra brands and their standout models, based on sales, consumer reviews, stylist commentary, and specialty retailers’ top picks for fit, feel, inclusivity, and beauty :
| Brand | Standout Models/Features | Why It Sells | Notable For |
|---|---|---|---|
| Ambra | Bare Essentials Moulded, Bondi Bare Longline | Everyday fit, affordable, teen-friendly | Seamless, light support, Aussie-designed |
| Berlei | Barely There, Nothing Naturals, Electrify | Best for sport, plus-size, wirefree comfort | Tech design, high support, long heritage |
| Boody | Shaper Bra, Padded Shaper Bra | Sustainable bamboo, super-soft | Eco-friendly, wire-free, seamless construction |
| Bonds | Comfy Crop, Originals Bralette | Iconic basics, size range, trend-led prints | Youthful, high-street favorite, diverse fits |
| Cloud Blvd | Bridal Intimates, Everyday Lace | Luxe-for-less, elegant details | Modern Australian label, body positivity |
| Elomi | Cate Underwire, Smooth Underwire Bra | Large-cup excellence, full support | D-HH cups, side/smooth support |
| Empreinte | Cassiopee, Lauren | French lift, impeccable finishes | Hand-stitched, elevated style |
| First Thing | Strapless Midnight Bra, Modal Bralette | Cloud-soft modal, thoughtful cuts | Trending ergonomic shapes |
| Freya | Idol Underwire, Deco Plunge | Affordable full-bust support, lift, plunge | UK import, vibrant colors |
| Goddess | Kayla Underwire, Sports Wirefree | Heavy-duty construction, wirefree structure | Plussize, side/back support |
| Hotmilk | Obsession Nursing, My Necessity Full Cup | Maternity sophistication, feeding function | Wirefree and underwire, nursing innovation |
| Kat The Label | Rae Underwire Ballerina | Corset lace, unique colorways, bridal appeal | Vintage-inspired, whimsical |
| Lioness | Mademoiselle Lace Mini | Statement lace, true-to-size sexiness | Urban, young, influencer-favorite |
| Lingadore | Daily Full Coverage Lace Bra | Everyday lace, underwire, comfort | Euro style-meets-value |
| ModiBodi | Sensual Bikini, Leakproof Bras | Period/feminine tech, multi-use bras | Leak-proof, eco-conscious, teen appeal |
| Nat’v Basics | Everyday Crop, Support Bralettes | Modal softness, wirefree daily-wear | Bundled value, influencer-loved |
| Panache | Ana Plunge, Sculptresse Estel | Side support, plus size lift, minimal lines | D-K cups, best for shapely fit |
| PrimaDonna | Sophora Full Cup Wire, Plunge | Classic gold-standard support and lift | European craftsmanship |
| Step One | SmoothFit Thong, Soft Bralette | Sustainable, high-rise, moisture wicking | Smooth lines, invisible under clothes |
| Triumph | Airy Sensation, Beautiful Silhouette, Triaction | Range: everyday to active, strapless, wirefree | Trust, value, department store king |
Expert Reviews and Why These Bras Dominate :
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Elomi Cate and Smooth: Internationally renowned for full-bust and plus-size support, with innovative smooth panels and flexi-bone structure for back support—D-HH cup focus.
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Panache Ana Plunge: Ideal for both side and overall support, with structure that suits full busts and has become a best-seller for both comfort and style.
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Boody and Bonds: Both have become basics for their sustainability (bamboo), comfort, and universally flattering crop and bralette styles. Their size range and affordability make them a youth favorite.
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Triumph and Berlei: These heritage brands have broad lines covering everything from t-shirt bras, strapless, and wirefree to sports, with a reputation for fit innovation and wide availability.
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Ambra and ModiBodi: Known for teen/first bras and leak-proof innovation, appealing to comfort-first and evolving age groups.
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Kat the Label, Cloud Blvd, Lioness: These have found a sweet spot mixing trend-led aesthetics (balconettes, lace, vintage-influence) with comfortable wear. Bridal and occasion shapes are a specialty.
Australian Bra Trends & Market Insights
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Size Inclusivity: More brands now offer cups to HH/K or band sizes to 26, driven by Elomi, Panache, and Triumph.
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Sustainability: Boody, Step One, and Nat’v are bamboo/modal focused, prioritizing eco-friendly production.
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Technology: Leakproof (ModiBodi), flexi-underwires (Elomi), and soft-wired or invisible-edge support give shoppers comfort-driven options never seen before.
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Maternity and Nursing: Hotmilk and Triumph’s My Necessity bras are standouts for new mums, offering easy nursing features with beautiful design.
Where to Buy
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Department stores: Myer, David Jones, Target for everyday best-sellers.
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Specialty boutiques: Illusions Lingerie, Brava Lingerie, Simone Perele.
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Online: Brand websites, THE ICONIC, Bras N Things, Boody, Bonds.
FAQs
What’s the most supportive bra for larger cup sizes in Australia?
Elomi’s Cate Underwire and Smooth bras, PrimaDonna Sophora, and Panache Ana Plunge are consistently top-rated for support and comfort for D+ cups.
Are there good eco-friendly bras in Australia?
Yes, Boody and Step One lead with bamboo/modal fabrics that are sustainable, soft, and breathable. Nat’v Basics and ModiBodi also champion eco-fabrics and recyclable methods.
Which brands are best for teens or first bras?
Ambra Bare Essentials, Bonds Comfy Crop, and ModiBodi (for period comfort) are favorites for new wearers and teenagers, with supportive but light designs.
Where can I find wireless bras with real support?
Try Triumph’s Triaction, Berlei Nothing Naturals, Boody Shaper Bras, and Elomi Smooth—their tech innovations deliver comfort with structure.
What’s a bestselling sports bra for Australian women?
Triumph Triaction and Berlei Electrify are long-term favourites, known for moisture-wicking, flexible fit, and stylish design.
Are there luxury or bridal bra specialists?
Cloud Blvd, Kat the Label, Lioness, and Empreinte offer intricate, elegant designs for bridalwear and special occasions, blending fashion and function.
Which period bras or leakproof lingerie are top reviewed in Australia?
ModiBodi leads with its period and leakproof bras, now available in multiple shapes and finishes, meeting teen, maternity, and adult market needs.
How important is professional fitting in Australia?
Nearly all leading retailers, including Illusions Lingerie and department stores, offer free in-store bra fitting to ensure the best shape and all-day comfort.
What’s the average price range for quality bras?
Everyday bras start from $30 to $70; luxury or speciality bras can exceed $90, while eco-labels and basics are in the $20–$60 range.
Where can Australians shop the widest size range?
Elomi, Berlei, Panache, Freya, and Triumph stock extended sizes for both bands and cups, while specialty stores and online boutiques provide the most detailed size diversity.