Social media has become indispensable for any successful digital marketing campaign. Nowadays, it is one of the most crucial communication channels between businesses and customers. With a worthy product and a thought-through social media strategy, you can reach out to millions of people and win their attention. In this article, we are going to examine the best ways to do that.
Stories remain crucial
Stories, sometimes referred to as ephemeral content, keep booming. Instagram and Facebook story features attract users. Why? Because they create a sense of exclusiveness. This picture or video is available only for 24 hours! Hurry up! Users can also limit stories and show them only to a small circle of people. Thus, you may become one who gets a sneak peek into someone’s life and plans. It is exciting and makes you be on your toes. This strategy works well with your close friends and colleagues. So does it with big brands. Users get an opportunity to approach celebrities and big companies by watching their stories. ‘’Behind the scene’ moments, workplace and room tours, short interviews, and backstage photos engage potential customers because you let them in the creation process. They see how the product appears and what efforts employees undertake to make it perfect for the audience.
Stories help potential customers get to know the brand closely and prefer it to less open companies. In the highly competitive world where a client’s attention is worth its weight in gold, the businesses put tremendous efforts to attract and retain customers. To stay in touch with them, companies elaborate on new cooperation formats, and stories traditionally remain one of the most effective ones. They create a sense of availability and friendship between the clients and brands. Followers seem to know almost personally who they are interacting with. It is no secret, we are more eager to buy products we know a lot about.
AR/VR are the new black
Virtual and Augmented realities are less common than ephemeral content so far, but they are gaining popularity at light speed. VR is a technology that creates a simulated world around the user. It helps a person dive into the made up reality and engages all our senses to depict the new environment as accurately as possible. AR refers to the interactive experience, when the surrounding world is real, but it contains digital objects produced by computer. They don’t exist physically. Yet, thanks to the function of sensory modalities in our brain, these objects influence our perception of reality. To put it briefly, virtual reality is when you are surrounded by dinosaurs in the ancient tropical forests. Augmented reality let you catch Pokémon on the street.
VR and AR are conquering entertainment and e-commerce. Some companies apply AR-powered technologies to let potential customers fit products in their apartments before buying them (AR is especially popular in furniture stores). Snapchat filters became extremely popular among the youth because they allow people to create unique and engaging videos. VR and AR also provide users with unforgettable gaming experiences.
Video content is an emperor
If the content is a king, video content is an emperor. We are living in a world of overwhelming information, where every social media profile and newspaper tries to engage us with an exciting text. Since our brain is reluctant to process so many written messages, videos them out. Clear-cut, short, and eye-catching movies entertain users and make them build an association with particular brands. If you manage to provoke bright emotions or spark heated discussions, your company is likely to attract many new customers. However, the video needs to be well-balanced. Its duration and meaning emphases matter. It can’t be too long because users lose attention fast. The main idea and message should be clear. The picture has to look realistic and relatable. Thus, everyone could feel the connection with it. Therefore, many brands actively shift to video content and even prioritize it over other communication channels.
Some companies have started presenting premium videos for exceptional clients. It helps engage these people more. The sense of uniqueness successfully encourages clients to buy. In general, videos are effective in grabbing people’s attention and giving customers additional incentives to purchase. Video content producers are ones of the most sought-after specialists. If you have enough skills for that, finding a job won’t be a problem. Thanks to the video, one can see what certain products look like in the real world, how people interact with them, what status it gives to the owner, and so on. On top of that, users get more instruments to make a video themselves.
Tiktok and the ‘’Reels’’ feature on Instagram exploded the Internet with thousands of videos made by users of all ages. The opportunity to record, show, and share mini-films blew up social media and turned them into platforms for demonstrating our stage director skills. More social applications are going to introduce additional features that can support the creation of video content.
The social media sphere is changing rapidly, so predicting and describing any trends seems to be a complicated task. However, we can draw the following conclusions: video format keeps dominating the social media platforms. People enjoy exclusiveness and special connection to the brands, so stories remain popular among users. One reality is not enough, so developers create alternative ones using cutting-edge technologies.