So, what comes to your mind when you hear the word ‘SEO’? Probably, it’s something along the lines of making tweaks to the site to improve its Google ranks. Though you won’t be wrong in thinking that, SEO is a lot more complex and nuanced than that. On that note, let’s discuss the different types of SEO services, from on-page to enterprise SEO services, which are used by businesses.
- Enterprise SEO services
The importance of enterprise SEO services stems from the fact that it helps you to improve your online presence and aim for more competitive key phrases. It is an excellent method for a business with too many competitors vying for the same or similar keywords. As the name suggests, enterprise SEO services are suitable for larger organizations that have thousands of web pages to handle.
- On-page SEO
It is one of the most common strategies that businesses use for their websites. Simply stated, on-page SEO includes all the changes that are made to a site to enhance its performance positively. Keyword optimization is the most common technique for this type of SEO service, along with URL structure optimization. A customized URL helps to optimize websites and makes it a lot easier for the leads to remembering that site.
3. Link Building Services
Link building is among the most important and lucrative SEO services for new businesses and e-commerce sites, since it involves manually creating links to establish authority. Building links, which means collecting relevant and reputable sites to link back to the site, has been one of the numerous SEO methods. Sites with more backlinks are more likely to be ranked higher.
- Technical SEO
Apart from enterprise SEO services, technical SEO is another aspect that both small and large companies need. It is all about the optimization of the website back-end to let it run well and improve the rankings of your site. With proper optimization of the technical aspects, having a beautiful website is of no use. Another aspect of technical SEO is page speed because it directly impacts your user experience and might impact your rankings.
- Local SEO
Local SEO is also about the scale of operations. Local SEO is helpful when you are trying to bring more local customers to the business. This type of SEO focuses on the use of strategies that let you reach out to local customers. For instance, it involves optimizing your profile on Google My Business so that you can rank well when people search for local businesses.
- Ecommerce SEO
Ecommerce SEO, as the name suggests, focuses on letting ecommerce businesses reach out to customers better. It involves methods that focus on getting valuable conversions and leads for the retail business. With the number of ecommerce sites on the rise, the demand for this type of SEO is also increasing.
The type of SEO service you should go for depends on your product, scale of operations, and business goals. So, consider all of that before contacting a top SEO company.