The digital world is constantly changing, and digital marketing agencies need to keep up. One of the most prominent digital trends in recent years has been video responses. Video is a powerful way to create engaging content that will get your message across quickly and effectively. You can also partner with a professional digital marketing company to craft an effective strategy for leveraging videos into your marketing campaign and target a plethora of potential customers. In this blog post, we’ll tell you everything you need to know about the importance of video responses rule in digital marketing and how they can help boost your business!
In digital marketing, there are two general approaches to content creation: long-form and short form.
- Long-form content is an intricate piece that can include multiple paragraphs conveying the information in-depth.
- Short-form refers to content having a few bullet points to convey to-the-point information and is a wise choice for targeting an audience who do not have much time to read.
A video response combines both forms of the content to provide information while also allowing viewers to watch a visual demonstration of what you describe in the blog post. Hence, it is crucial for digital marketers to give this their attention if they want to steer an effective digital marketing campaign!
Viewer Retention Rate
One way video responses rule digital marketing is through viewer retention rates. For instance, viewers will often stay on a longer video for an average of 12 seconds. But with a series of short videos that only last 15-20 seconds, they’re more likely to stay on the page for longer. This is especially important because digital marketers are usually competing against other ads and distractions while getting their message across.
A recent study by VideoAdsPro found an increase in viewer retention rates when content creators were using shorter form digital marketing videos (less than 30 seconds). For example, if you have 20 viewers online at any given time, only 17% will watch half or more of your long-form video, whereas 31% of the users are more likely to watch the shorter format version.
These numbers also translate into more ad recall rates. The study explains that the average viewer will remember roughly 50% of an ad’s message when it is said in 1 to 3 minutes. However, they are more likely to retain 65% of the message if delivered in 8 seconds or less! In light of this information, we should all be making shorter videos.
Shorter Format Video
Apart from the cited studies and numbers mentioned above, let’s take a look at a few tips and why you should be focusing on shorter format videos:
- If your video is longer than 10 minutes long, odds are no one will watch it. That means you’ve covered half an hour of material, but only one in every 100 people have seen it. It is best to direct the effort to optimize the content and shorten the video as most people will fail to watch your video completely.
- While devising a digital marketing strategy, your time is valuable. It goes the same for the targeted users, meaning you need to keep them engaged. For instance, if you keep videos under 4 minutes, you’ll drastically increase viewership.
- Shortening the video also makes the content engaging, meaning you can hold the viewer’s attention. They do not find the content boring and lose interest. You can even further enhance the engagement with better graphics and animation.
- Staying on topic is perhaps one of the most important things to consider in video marketing. It is easier to stay on the course with short-form video content and only convey crucial and relevant pointers to the viewers. In contrast, if the video has nothing to do with what they’re interested in, chances are it will be quickly skipped over no matter how much you spend on that production quality.
- Try your best to avoid making videos that sound like an advertisement unless the company or product you’re selling is part of a larger brand strategy. Even so, try not to get too commercialized because when this happens, people end up skipping the content.
Conclusion
Video responses are a powerful way to create engaging content that will get your message across quickly and effectively. Do you want more information on the specifics of video response creation? Consult with one of experts online now! Video Responses Rule in Digital Marketing
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