Strch India has carved a niche in India’s booming activewear sector by focusing on premium comfort and cutting-edge fabric technology. Founded by Prithvi Bhagat of Gulabdas Group, Strch launched in 2023, aiming to offer what they call “India’s softest activewear” with superior nylon blends designed for flexibility, durability, and style.
Table of Contents
1. Vision & Origins
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Founding ethos: Prithvi Bhagat wanted high-quality, stylish activewear tailored to Indian consumers—affordable yet luxurious .
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Material focus: Nylon-spandex blend offers a soft, lightweight, quick-dry, anti-odor, wrinkle-resistant experience.
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Tailored to Indian bodies: Designed with stretch-fitting waistbands and fit preferences suited for Indian physiques.
2. Fabric & Performance Technology
Strch prioritizes performance fabric:
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Nylon advantage: Softer and lighter than polyester; resists sweat, odors, wrinkles, and fading.
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4‑way stretch & breathability: Seamless garments provide full movement, even during high-intensity workouts.
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UPF 50+ & anti-static: Offers sun protection and static control; ideal for outdoor trainingstrch.
3. Product Ecosystem
Catering to both men and women, Strch offers:
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Women’s range: Sports bras, cropped tops, wave polos, seamless tanks, leggings, cycling shorts.
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Men’s line: Polo shirts, track pants, gym tees, joggers, jackets, running and cricket wear.
Stand-out items include:
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Nylon Wave Crop Top – soft, stretchy, multiple color options.
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Move Ease Tank & Sporty Polo – quick-dry and versatile basics.
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Cycling Shorts & Sleek Back Bra – lightweight, pocketed, and performance-driven.
4. Athlete-Friendly Design & Reviews
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User feedback: Customers praise fit, stretch, odor resistance, and soft feel—ideal for yoga, running, gym sessions.
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Athlete-oriented: Includes features like storage pockets, moisture-wicking fabric, and sweat-tested performance facebook.
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Ambassador push: Bollywood actor Vaani Kapoor signed as brand ambassador in December 2024 indianstartupnews.
5. Quality, Sustainability & Support
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Durability: Nylon ensures long-lasting wear; resistance to wash-related wear-and-tear.
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Customer care: Offers detailed size guides and responsive support through DMs for perfect fit.
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Eco-friendly packaging and recyclable materials—demonstrating ethical ecommerce initiatives.
6. How to Choose Strch Gear (2025 Edition)
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Pick workout style: Select based on activity:
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Yoga: High-stretch bras, seamless leggings, UPF protection.
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Gym/HIIT: Quick-dry tank tops, joggers, cycle shorts with pockets.
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Outdoor running: Sweat-wicking tees, neck polos, sun-safe materials.
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Sizing guide: Sizes range from XS to XXL; consult charts and DM support for accuracy.
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Care tips: Wash cold, avoid harsh detergents, gentle drying maintain stretch and fit.
7. Shopping Experience & Community
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Easy navigation: Well-organized site for performance gear, new arrivals, and bestsellers.
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Promos & loyalty: First-purchase code ₹250 off; seasonal discounts.
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Engaged brand community: Active Instagram and LinkedIn presence with fitness-centric content.
8. Why You Should Try Strch India Now
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Premium feel, Indian-relevant prices: Nylon blend competes with global brands but stays domestically priced.
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Designed for Indian workouts: Practical design features and fabric suited to local climate conditions.
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Ethical, performance-driven future: Strch marries workout wear with long-term comfort and conscious production.
Conclusion
Strch India stands at the forefront of Indian activewear in 2025 by merging innovative nylon-spandex fabrics with thoughtfully designed garments for diverse fitness needs. Whether you’re practicing yoga, powering through cardio, or heading out for runs, Strch offers clothing that’s supportive, stylish, and built to endure.
For anyone looking to upgrade their workout wardrobe, Strch makes a strong case—soft, stretchy, sweat-resistant, and ready for anything. Explore their collection today and experience “the world’s softest activewear, crafted for India.”