Reputation is everything in business. How your company is perceived helps attract new talent, keep the talent you have, and showcase the value of the company to the world at large.

 

Employer branding refers to not only a company’s reputation, but also how the company expresses the ways in which it brings value to its employees and what its mission and goals are.

 

These are the top reasons why you should pay attention to your employer brand, and how it affects you every day.

 

It reinforces your identity.

This goes for both internal company views and external world views. A strong brand only bulks up the foundation of a company’s character.

 

It makes you seem reliable and trustworthy.

A company that is more transparent about who they are and how they do things will gain trust and respect in its respective industry.

 

It sets expectations for potential talent.

People who actively search for a job do their due diligence in researching a company. They want to know what the company stands for, the goals it’s working towards, how it’s perceived in the public eye, and how it treats its employees.

 

Having a strong brand is a recruitment tool all its own.

 

It reduces hiring costs.

If your brand speaks for itself, you have less of a need to spend a lot of money on marketing the business.

 

There’s also less need to spend money on very involved hiring processes, as a clear brand does what was just discussed, sets an expectation to potential hires.

 

It speeds up the hiring process.

Going hand-in-hand with costs, having a good brand will cut out some time needed to recruit people as they will naturally come to you.

 

It boosts a potential candidate’s experience.

Even if a candidate is not hired by you, giving them the experience of your brand throughout the hiring process provides a positive touchpoint that they will remember. This can lead to them referring your business to others.

 

A good brand decreases turnover.

Employees who are aware of and in tune with their company’s branding are less likely to leave. In fact, LinkedIn found in a survey that employer branding led to a 28% reduction in turnover.  

 

It improves productivity.

If your turnover rate is lower, your productivity will be higher. Employees who feel valued are more likely to put their all into their everyday job and take pride in the outcomes their work produces.

 

It opens the door for progress.

Having a strong employer brand means the company naturally cares about the way in which it sees itself in the bigger scheme of things.

 

Knowing who you are helps you to evaluate your operations as time goes on, allowing you to flourish with your industry as it inevitably ebbs and flows.

 

It attracts potential customers.

While your brand is important for those who work for you, it’s also important if you’re looking to attract new customers from a customer base you may not have tapped into yet. They will immediately be able to decide if they’d like to do business with you knowing who you are.

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