In a powerful blend of fashion, function, and philanthropy, Athleta has teamed up with acclaimed fashion designer Kristin Juszczyk to launch a limited-edition bold sports bra dedicated to breast cancer awareness. This collaboration goes beyond apparel; it is a movement that merges style with a meaningful message, encouraging women everywhere to prioritize their breast health while supporting vital breast cancer research and advocacy. With a striking design and a compelling cause, the Athleta x Kristin Juszczyk Train Free Sports Bra is sparking conversation and inspiring action this Breast Cancer Awareness Month.

Collaboration Background and Inspiration

Kristin Juszczyk, known for her viral NFL-inspired collections under her brand Off Season Now, brings a personal and heartfelt touch to this collaboration. At age 31, Kristin transitioned her focus toward empowering women’s activewear, inspired deeply by her mother’s courageous 14-year battle with breast cancer and eventual passing.

Understanding the gravity of the disease—where one in eight women in the U.S. will be diagnosed with breast cancer during their lifetime—Kristin partnered with Athleta, a premium women’s performance lifestyle brand committed to female empowerment and well-being. This limited-edition bra reflects their shared values of strength, resilience, and community, making the project more than just fashion—it’s a tribute and a call to action for women to care for themselves and each other.

Design Details and Features

The Athleta x Kristin Juszczyk Train Free Sports Bra features a bold and meaningful phrase: “Check These Out,” prominently displayed in pink along the front band. This clever double entendre serves as both a conversation starter and a gentle reminder for women to engage in breast self-examinations, schedule mammograms, and attend regular health screenings.

Designed as a medium-impact bra, this sports bra suits a variety of activities including cycling, HIIT sessions, Pilates, and leisure wear. It features an asymmetrical three-strap back design that offers enhanced breathability and comfort, accommodating various body types and sizes. Its innovative design ensures women feel confident and supported, whether during exercise or everyday activities.

Empowerment Through Purpose and Philanthropy

Beyond its functional and aesthetic appeal, the bra carries a powerful philanthropic mission. Athleta has committed to donating 13% of the proceeds from the sales of this limited-edition bra to the Susan G. Komen Foundation—the world’s leading breast cancer organization dedicated to funding lifesaving research, advocacy, and patient support.

Thirteen percent reflects the statistic that about one in eight women in the U.S. will develop breast cancer, making this donation both symbolically and financially significant in the fight against the disease. This partnership turns fashion into action, with purpose fueling progress towards early detection and eventually ending breast cancer.

Athleta’s Broader Commitment

Athleta’s involvement extends beyond this collaboration. The brand has demonstrated deep ties to supporting breast cancer awareness through donations exceeding $100,000 to Susan G. Komen’s Race for the Cure and MORE THAN PINK Walk fundraising events in New York and San Francisco.

According to research cited by Susan G. Komen, regular exercise reduces breast cancer risk by 10-20%, underscoring Athleta’s alignment with promoting active, healthy lifestyles that empower women physically and socially. Kristin Juszczyk also participated in the MORE THAN PINK Walk in San Francisco, further showing solidarity with survivors and supporters within the community.

Supporting Women Post Breast Surgery

In addition to this featured bra, Athleta offers bra styles compatible with its Empower Mastectomy Bra Insert, designed in collaboration with a breast cancer surgeon. This insert helps women who have undergone breast surgery feel comfortable and confident throughout their recovery and active lifestyle, reinforcing Athleta’s mission to support women at all stages of their journeys.

Social Impact and Community Engagement

This collaboration has ignited social media buzz and community engagement, using fashion as a platform to advocate breast cancer awareness and women’s health empowerment. The phrase “Check These Out” resonates widely, inviting women to join the conversation on early detection while fostering a supportive community around the cause.

Kristin Juszczyk’s heartfelt message and inspiring journey combined with Athleta’s brand ethos create a campaign that honors the strength of women and calls for united action against breast cancer. This initiative demonstrates how fashion can be a potent vehicle for social change and meaningful impact.

Conclusion

The Athleta x Kristin Juszczyk Train Free Sports Bra is a bold, beautiful, and purposeful piece that transforms activewear into an emblem of empowerment and breast cancer awareness. As a tribute to loved ones lost and a rallying cry for early detection, this limited-edition bra not only supports women’s health but also helps fund critical research and patient services through Susan G. Komen.

For women who move and strive for strength, this collaboration offers a wearable reminder to prioritize breast health, support each other, and celebrate resilience. With thoughtful design, heartfelt motivation, and measurable contributions, Athleta and Kristin Juszczyk have set a new benchmark for fashion with a message.

FAQs

Q1: What is the Athleta x Kristin Juszczyk Train Free Sports Bra?

A1: It is a limited-edition sports bra designed by Kristin Juszczyk in collaboration with Athleta for Breast Cancer Awareness Month. The bra features the phrase “Check These Out” and supports breast cancer research through donations to the Susan G. Komen Foundation.

Q2: How does this bra help breast cancer awareness?

A2: The bra’s design encourages women to prioritize their breast health by reminding them to perform self-examinations and get regular screenings. Proceeds from sales also fund breast cancer research and support programs.

Q3: Who benefits from the proceeds of this bra?

A3: Thirteen percent of the proceeds go to the Susan G. Komen Foundation, which funds breast cancer research, advocacy, and patient support.

Q4: What activities is this bra suited for?

A4: The Train Free Sports Bra is medium-impact, ideal for cycling, HIIT, Pilates, and leisure wear, offering breathability and comfort for various body types.

Q5: Where can I purchase this bra?

A5: The bra is available on Athleta’s website and in select Athleta retail stores while supplies last.

Q6: Does Athleta offer any products for women post breast surgery?

A6: Yes, Athleta offers bras compatible with the Empower Mastectomy Bra Insert, designed to provide comfort and confidence for women active after breast surgery.