Cosmopolitan India magazine has launched a one-of-its-kind initiative – the first-ever Work from Home Issue. The free-for-consumption digital issue will be available for viewing on Cosmopolitan India’s Instagram, Twitter, and Facebook pages, as well as the publication’s website, Cosmopolitan.in.
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Cover – Cosmopolitan (India) April 2020
As we battle a tumultuous situation, millions of Indian millennials are living in isolation – working, connecting, and consuming large volumes of digital content. Cosmopolitan India, the world’s largest-read magazine for young women, believes this is an important time to reach out to its readers and discuss topics that matter, including mental health, positivity, productivity, and the very important subject of charity and doing our best to help those who are most vulnerable.
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For this first #WorkFromHome Issue, several celebrities and influencers have come together to create exclusive content – including video content-for Cosmopolitan India, from their own homes. Covergirl and ‘Made In Heaven’ actor Sobhita Dhulipala styled her own hair, make-up, and outfits, and conceptualised and art directed her covershoot for Cosmo India. The result is a striking image of the actor, sitting on her terrace, a book lying by her side.
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“When I first heard about the idea of a #WorkfromHome cover, I thought it was so cool,” says Sobhita. “Magazine covershoots tend to involve large teams, so this was completely different. I used this as an opportunity to create a cover image that is close to how I would like to present myself to the world. I’ve had so much fun doing this with limited resources. I did my hair and make-up in the way I understand it, ironed my own clothes, and explored new corners in my home to take photographs. The experience was empowering, really!”
The #WorkfromHome Issue also features exclusive videos and content created by several other celebrities and influencers, including actors Aditi Rao Hydari, Huma Qureshi, Richa Chadda, and Sonali Bendre; writers and directors Tahira Kashyapand Ashwiny Iyer Tiwari; fitness experts Yasmin Karachiwala and Mandira Bedi; chefs Pooja Dhingra and Amrita Raichand, amongst dozens of other content creators.
Speaking about this initiative, Cosmopolitan India Editor Nandini Bhalla says, “We understand that these are complex times, which come with a variety of emotions and needs. There are questions around anxiety and mental health, critical conversations around sustainability and consumerism, and worries about what the future might hold. There is the very important issue of charity, and doing everything we can to help the most vulnerable, a cause each one of us at Cosmo stands for. And then there are thoughts around productivity, self-care, at-home beauty and fitness rituals, and what to cook for dinner tonight. Our #WorkfromHome issue aims to echo all thoughts and cover all topics, with a splash of fashion and beauty content to add little sparks of joy and hope.”
Nandini adds, “This issue celebrates the spirit of collaboration and synergy, and all our contributors have created exclusive content for Cosmopolitan, from their own homes, including videos, interviews, short stories, and more. In the end, our message is about hope. We hope for a better future and we hope for safety and security and kindness and happiness.”
Karen Wilson, Publisher LSG Magazines, says, “The safety of our teams, partners, and readers is paramount, and we appreciate how everyone is doing their bit to protect themselves and each one of us, by staying home. Cosmopolitan India has always believed in nurturing a strong relationship and bond with its readers and partners, and this Work from Home initiative is our way of reaching out, connecting, and engaging with our audience through a special line-up that’s both informative and entertaining.”
