All In Capital is an early-stage venture capital firm based in India, launched in June 2022. It focuses on pre-seed and seed-stage startups with a unique community-driven approach. This article dives deep into its portfolio, founders, and investment strategy.
Table of Contents
Founders’ Backgrounds
Kushal Bhagia and Aditya Singh co-founded All In Capital in Mumbai (with operations in Bengaluru). They bring fintech and tech expertise, aiming to bridge funding gaps for nascent startups.
Kushal Bhagia has experience in previous ventures, emphasizing founder networks for deal sourcing. Aditya Singh complements this with operational insights from tech sectors. Together, they’ve built a fund leveraging personal connections for high-conviction bets.
Their vision stems from spotting “founder-market fit,” where founders’ unique edges predict success. This duo started with a $10-11 million corpus, targeting 75 investments by 2024.
Detailed bios of founders Kushal Bhagia and Aditya Singh
Kushal Bhagia and Aditya Singh are the co-founders of All In Capital, an early-stage VC firm in India. Their complementary backgrounds in edtech, fintech, and venture investing drive the fund’s focus on pre-seed startups.
Kushal Bhagia’s Bio
Kushal Bhagia founded All In Capital in January 2022, based in Mumbai, Bengaluru, and New Delhi. He has backed over 50 companies like NewMe, Piersight, Volt Money, and MeetRecord with investments of $200K-$500K at pre-seed stages.
Before this, he served as CEO of FirstCheque from 2019-2021, supporting 100+ Indian entrepreneurs in initial rounds. Earlier roles include Director of Strategic Alliances at UpGrad (2016-2017) and co-founding Nayi Disha Studios, an edtech firm, right after college in 2012.
Kushal emphasizes “founder-market fit” in pre-seed bets and has worked with tech startups since 2010. His network includes founders from ShareChat, Meesho, and Fashinza, aiding deal flow.
Aditya Singh’s Bio
Aditya Singh co-founded All In Capital with Kushal in June 2022, launching the $10-11M fund. He met Kushal via LinkedIn while at AWS in the VC/startup vertical, leading to their partnership after two years.
Prior experience includes co-founding and managing BookMyForex, acquired by MakeMyTrip, and being a founding member of Stride Ventures, a $150M AUM venture debt fund. These roles built his expertise in fintech and debt financing.
Aditya focuses on high-potential homegrown startups, supporting follow-on rounds. He shares the “All+India” vision to grow the ecosystem through skilled networks.
Shared Vision and Impact
Together, they’ve deployed across consumer, AI, deeptech, and fintech, with 23+ follow-ons and one cash exit by 2025. Their operator-investor paths enable hands-on support for 75-100 startups over three years.
Fund Overview
All In Capital operates a $10-11 million fund, sector-agnostic across Deeptech, Consumer, AI/ML, and more. Average ticket size is $150,000 for pre-seed/seed deals.
By 2025, they’ve backed over 50-91 companies, with 40 deals in the last two years. No exits yet, but activity ramps up with 18 deals in the past year.
The firm differentiates via a founder community of 150+ members for sourcing and mentoring. This “all in” ethos supports startups from day zero.
How did Kushal Bhagia and Aditya Singh meet
Aditya Singh initiated contact with a cold LinkedIn outreach while working at AWS in the VC and startup vertical. This was around three years before launching the fund in 2022, as he built his network in early-stage investing.
They also crossed paths earlier as co-investors on the cap table of a shared startup deal. This common investment sparked immediate rapport, leading to ongoing collaboration.
Building the Partnership
Over the next two and a half years, they stayed in touch, exchanged deal notes, and co-invested in multiple opportunities (Aditya had written 50+ cheques by then). Kushal, coming from FirstCheque and edtech, aligned with Aditya’s fintech and venture debt experience from BookMyForex and Stride Ventures.
Their synergy—described by Aditya as giving “identical answers” to the same questions—solidified the decision to co-found All In Capital in June 2022 with a $10M fund.
Investment Strategy
All In Capital prioritizes founder-market fit over rigid metrics. They invest where others hesitate, using community insights for de-risking.
Sector-agnostic flexibility spans SaaS, fintech, logistics, fashion, and agritech. Pre-seed focus allows quick terms (e.g., 11 days from call to sheet).
Strategy includes hands-on support: mentorship, networks, and steady guidance. Plans for fund expansion aim to deepen India ecosystem impact.
Key Portfolio Companies
All In Capital’s portfolio highlights diverse bets. Standouts include Newme (fashion), Piersight (deeptech), Volt Money (fintech), SuperNova, Hectar, Piiko, Vaaree.
Other notables: Magma (early conviction play), MeetRecord (SaaS for sales/CS), internal YouTube tools for remote teams, recruiter SaaS, no-code email tools.
Fleetx (AI fleet management), Fashinza (fashion supply chain), Giva (jewelry), agritech credit platforms, Rigi (creator monetization). Recent pace: 8 deals last 6 months.
| Company | Sector | Stage | Notes |
|---|---|---|---|
| Newme | Fashion | Early | Key portfolio highlight |
| Volt Money | Fintech | Seed | Strategic bet |
| Piersight | Deeptech | Pre-seed | AI/ML focus |
| Magma | Tech | Pre-seed | Day-zero support |
| Fleetx | Logistics | Seed | AI-driven |
| Rigi | Creator Economy | Early | Subscription tools |
Community-Driven Model
Unlike traditional VCs, All In Capital sources via a founder network. 150+ partners identify and nurture talent, fostering “midnight friends” relationships.
This model curates high-potential deals, emphasizing conviction over spreadsheets. It extends to post-investment: video content curation, referral tools.
By 2025, it positions the firm as an ecosystem player, planning larger funds.
Performance and Impact
91 total investments, 7 portfolio firms noted prominently. No public exits, but rapid deployment signals momentum.
Influences India’s startup scene by funding at-risk stages. Community amplifies returns via shared insights.
Future Outlook
Expansion includes bigger funds and broader portfolios. Continued focus on founder-led growth amid 2026 market dynamics.
As pre-seed pioneer, All In Capital eyes sustained influence.
FAQs
What is All In Capital?
An India-based VC firm investing in pre-seed/seed startups via founder community.
Who founded All In Capital?
Kushal Bhagia and Aditya Singh in June 2022.
What is their investment strategy?
Sector-agnostic, founder-market fit focus, $150k tickets.
Key portfolio companies?
Newme, Volt Money, Piersight, Magma, Fleetx.
Fund size?
$10-11 million initial corpus.
Where is All In Capital based?
Mumbai/Bengaluru, India.
