India’s leading media conglomerate, ABP News Network has once again come to the fore as a responsible news network, through their special initiative ‘Senior Patrol’. In partnership with Robinhood Army (RHA), ANN has undertaken this measure to help the most senior and susceptible members of society, amid the pandemic, by providing them with essentials like food, medicines, etc.
With a nationwide lockdown in implementation since March 25, infirm persons or elderly folk residing alone or away from their families & support networks are grappling with sourcing essentials like groceries and medicines. ANN-RHA volunteers are on the frontlines in ensuring their distress is eased, by delivering these essentials at their doorstep. While doing so, the volunteers are following all the government, health, and safety guidelines along with social distancing measures to ensure safe & responsible deliveries. Additionally, ANN is also helping RHA in reaching out to wider audiences by promoting the initiative on their news channels and inspiring more volunteers to join the cause.
Under this initiative, those families in need can simply fill an online form
which will carry all the necessary contact details of the senior citizens and the essentials they need, in terms of food and medicines. As the delivery is completed, an update will be sent by the local Robins. If ANN-RHA is unable to provide help in certain cites, especially those with a high risk of spread, they will notify the primary family member who nominated his/her aged relative and figure out an alternative way to help.
Apart from keeping the viewers apprised 24×7, ANN has been taking several initiatives to fight COVID-19. The media group is pulling out all stops to support the government in their effort to contain the novel virus.
Speaking on this initiative, Mr. Avinash Pandey, CEO, ABP News Network said, “In these exceptionally challenging times, we take it as our duty to help those in dire need. We are proud to be collaborating with RHA to help the most susceptible members of the society and we hope the citizens will join hands with us in overcoming these difficult times through their support. At ANN, we have always stood by the nation in its hour of need and created a meaningful impact in the society. This is our time to step up and spread energy, enthusiasm, and generosity.”
About ANN
ABP News Network Pvt Ltd (ANN) is a News Media company with its presence in the Television and Digital Media in multiple Indian Languages, with a prominent footprint in India and abroad. ANN is a group company of ABP, which was incorporated almost 90 years ago and continues to be one of the largest Indian Media Conglomerates.
ANN also has a substantial presence on digital platforms with news websites in Hindi, Marathi, Bangla, Gujarati and Punjabi, besides platforms about Cricket and Bollywood.
About RHA
The Robin Hood Army is a volunteer based, zero-funds organization that works to get surplus food from restaurants and the community to serve less fortunate people. RHA’s “Robins” are largely students and young working professionals who hope to create a difference in the society in their own unique way. RHA is an army of 60,000+ Robins who reside in different neighbourhoods across the world.
