These companies have expanded beyond their usual workflow and created products and solutions to keep their workers employed, paid and insured while helping customers to get what they need. They overcame the hurdles and capitalised on the opportunities that arose from the arise different way of living and working during the Covid-19 pandemic. Below we list four companies that made proactive efforts to offset the impact of the pandemic on their customers, clients and employees.
Swiggy
Necessity leads to innovation, and this has been the guiding principle for many companies during this pandemic. During the lockdown, there was a huge dip in the number of orders the Food delivery startup, Swiggy was receiving on a daily basis. The startup was forced to cut costs and innovate to survive the downturn.
Advantage Club
Advantage Club is known as India’s largest employee engagement platform that creates a mutually beneficial relationship between large and small scale companies with other businesses and vendors to offer exclusive rewards, services and products to employees in the partnered organisations. Once the pandemic began, the company had to conceptualise a new strategy to add additional value to their partnership with their clients.
Advantage Club’s offering was in line with its employee-centred business model and was aimed to make the workplace safe and secure.
Healthians
Healthians is India’s largest at-home health test service provider, and it has come at the forefront of the war against the pandemic through its various initiatives that were launched to help its customers and the Indian populace. Even in a pandemic, the company continued its usual operations and launched services like HPlus CorpShield for COVID screening in corporates, COVID Helpline and ChatBot, Drive-thru COVID sample collection, At-home COVid screening, etc.
The pandemic saw a dramatic fall in blood donations due to restrictions and lockdowns. In light of the situation, the company launched a blood donation service to save lives, and the service is free of charge for all. This noble service is integrated into the Healthians app and almost instantaneously connects consenting donors with the people in need.
Urban Company
Urban Company, formerly known as Urban Clap, is back at 90% of its pre-COVID business levels within five months since the lockdown began. This is a considerable achievement for the company as their business model relies on service professionals visiting the homes of their customers.
Under the initiative, the company also set up an INR 1.5 Cr for its service workers and an 11 crore in interest-free loans for businesses operating in partnership with the company.
