GIBL (Greenlife Insurance Broking Limited), India’s largest omni-channel insurance distribution network, has launched the next phase of its strategic expansion drive. Headquartered in Kolkata, the insurance facilitator aims to reach 250 cities across India over the next two years, and will initially focus on bolstering its presence in the eastern region of the country. It plans to establish its presence in various locations across states like West Bengal, Assam, Orissa, Bihar, etc. During the latter stage of its strategic expansion plans, GIBL will focus on building a stronger presence in Central India.
Founded in 2013, GIBL has steadily grown to achieve tremendous success in a short span of 5 years. The company is headquartered in Kolkata with a vast pan-India operational network across 15 cities, including metros and major tier-1 cities. GIBL has tied up with 30+ general insurance companies in the country and offers insurance products across 20+ categories, such as Motor Insurance, Health Insurance, Travel Insurance, Personal Accident Insurance, Home Insurance, Business & Commercial Insurance, among others. The company offers customers an intuitive web-based portal and a mobile app-based platform through which they can buy insurance on-the-go. Customers can easily search for, compare, buy or renew insurance products at GIBL from 3000+ policy options. The company currently has over 2 lakh registered members and more than 80,000 pages on the portal.
GIBL distinguishes itself from other players in the market through its technology-led, mobile-based marketplace with POS agents acting as verified ‘insurance bazaars’. Not only is this POS system designed to enhance the selling and earning capacity of agents by automating all activities related to running an insurance business, it also allows customers to enjoy instant policy purchases at the lowest prices. Low-to-middle income groups can also avail easy EMIs on their policy purchases, which will further encourage Indians to invest in insurance and protect theirs and their family’s financial future.
