Using Instagram to market your fitness business is important. And there are several reasons why. First, it provides an opportunity for businesses like yours to promote your services or products to millions of potential clients.
Second, Instagram marketing can also help to boost brand visibility fitness business, establish stronger relationships with your clients, generate higher engagement, and yield more sales. Consequently, your revenue will also be higher.
However, Instagram is a highly competitive marketing platform fitness business, especially for fitness businesses. So, to succeed, you will need a well-planned strategy. The good news is, we can help with that. In this article, fitness business we will take a closer look at a couple of effective Instagram marketing tips, which will help you get great results.
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Open an Instagram Business Account
If you have been using a personal Instagram account to promote your business on this platform, you should consider switching to a business account. An Instagram business account comes with great features, which you can’t access using a personal account.
Some of these features include Instagram insights, Instagram ads, primary and secondary messaging boxes, Instagram shopping as well as the ability to add a call-to-action button on your profile. With these features, you will find it easier to track engagement and interactions, launch ads, and drive conversions.
Optimize Your Instagram Profile
Your Instagram profile needs to make the best first impression possible. Also, it needs to tell people why they should pay attention to the products or services you are offering. The problem is, you only have 150 characters on the bio to include all these details.
The good news is that Instagram also provides other areas on your profile, where you can provide additional information about your brand. And, you should take advantage of the additional fields to tell prospects what your fitness brand is all about while making it easier for them to find you.
Some of the additional fields that you can use to provide further information about your brand include your name, where you get up to 30 characters, username or handle, as well as a clickable link to your website. Then there’s the business category, where you can tell visitors what your business is all about. And of course the contact information section. And a call-to-action button.
But, regardless of the type of content that you decide to publish on Instagram, you need to maintain consistency across all your posts.
Maintaining consistency across all the content you publish will make it easier for your target audience to recognize your posts in their feeds. Also, maintaining visual consistency on Instagram may also attract new followers.
Create and Post Visually Compelling Content
Visual content tends to deliver better results on most social media platforms, compared to plain lines of text. And this is also the case with Instagram. So, if you want your posts to generate maximum engagement and a high number of views, then they need to be visually compelling.
For visual content, you have plenty of formats to choose from, including photos, videos, animations, and infographics, just to name a few. But, regardless of the type of content that you decide to publish on Instagram, you need to maintain consistency across all your posts.
Maintaining consistency across all the content you publish will make it easier for your target audience to recognize your posts in their feeds. Also, maintaining visual consistency on Instagram may also attract new followers.
An easy way to achieve consistency is by making use of social media templates for all your social media posts. Instagram templates are simply pre-made graphics, featuring text and graphics you can edit to create different types of Instagram posts.
Post at the Right Times
Regardless of how great or visually compelling, your content is, its engagement will always remain low if you don’t post it at the right times. With this in mind, you may be probably asking yourself, when is the best time to post on Instagram?
Well, research shows that the majority of Instagram users usually interact with content between 10 am and 1 pm. And this makes perfect sense since this is when most people are taking a break from work or school. During this break, they will have a couple of minutes to scroll through their phones.
If you want maximum engagement on this platform, you must be ready to engage with your target audience too. While posting compelling content consistently is great, you will soon find yourself lonely on Instagram if you never interact with other users.
So, ensure you create time to respond to comments, follow popular but non-competing accounts in your niche, comment on other their posts, share their posts, like their posts, and respond to messages promptly.
And if a user tags you on a post, you should check it out and then find ways of engaging with the post such as re-sharing it in your Instagram stories or feed. Also, pinning comments from some of your top fans is also an effective means of increasing engagement on your posts. And, more engagement eventually translates to more followers.
The best days to post are Tuesdays and Wednesdays. Weekends are the worst times for posting on Instagram. During weekends engagement levels are at a minimum. The reason behind this is that most people who would otherwise be scrolling their phones are either traveling or socializing with friends and family.
Engage With Your Audience
If you want maximum social media engagement on platforms like Instagram, you must be ready to engage with your target audience too. While posting compelling content consistently is great, you will soon find yourself lonely on Instagram if you never interact with other users.
So, ensure you create time to respond to comments, follow popular but non-competing accounts in your niche, comment on other their posts, share their posts, like their posts, and respond to messages promptly.
And if a user tags you on a post, you should check it out and then find ways of engaging with the post such as re-sharing it in your Instagram stories or feed. Also, pinning comments from some of your top fans is also an effective means of increasing engagement on your posts. And, more engagement eventually translates to more followers.
