In a first of its kind partnership in the industry, Flipkart, India’s leading e-commerce platform, and Hotstar, India’s leading streaming platform, today announced the launch of Shopper Audience Network, Flipkart’s new ads platform that allows brands to connect with customers through personalised TrueIntent video ads on Hotstar.

Developed by Flipkart, Shopper Audience Network uses deterministic audience-based insights to help brands connect with users by leveraging Flipkart’s understanding of users’ purchase journey and the massive scale of TrueIntent video ads. It will help serve personalised advertising to over 150 million users across hundreds of categories.

In addition to providing brands a holistic view of their consumers, the platform will also provide them the right tools to better attribute and measure the impact of their digital ad spends. This partnership ties in with Flipkart’s ambition to be a leading digital ads platform in India and the partnership leverages Hotstar’s huge momentum in the video ads market.

The Hotstar video platform’s three key components – a canvas of high-quality content, innovative ad formats and a sticky and affluent audience – when powered via Flipkart’s customer insights come together to create a compelling platform for any brand to talk to its consumers. This platform provides a highly optimised and measurable, brand safe environment for all advertisers – addressing a big gap that marketers have been seeking to fill for some time.