Indian cricket is rewriting its story—one powered by talent, grit, and hope. In this golden era of sport, brands are racing to connect with new icons who inspire millions. Skechers’ move to sign Mohammed Siraj as its brand ambassador is more than just a marketing coup—it’s a powerful mix of authenticity, relatability, and aspirational energy.

Mohammed Siraj: Cricket’s Inspirational Prodigy

Mohammed Siraj’s journey from Hyderabad’s lanes to international cricket brilliance typifies the “Indian Dream.” Born to an auto-rickshaw driver, Siraj’s perseverance saw him overcome adversity and soar to the top. His story resonates with audiences in Tier 2 and Tier 3 cities, making him a beacon of hope for young athletes.

Siraj is now celebrated as the #1 Test bowler in the world and 2024 ICC Men’s Cricketer of the Year, joining the ranks of Skechers global ambassadors like Harry Kane and Joel Embiid. Siraj’s consistent performance, emotional honesty, and approachable persona foster trust with fans and brands alike.

Rahul Vira, CEO of Skechers South Asia Pvt. Ltd., added, “Mohammed Siraj represents the kind of relentless spirit, resilience, and raw talent that resonates deeply with our brand ethos. He recently made our country proud with his phenomenal performance in the Test series against England, showcasing exactly the kind of intensity and consistency we celebrate at Skechers. Fans will now see him competing in Skechers as part of the elite group of athletes on our team who define what it means to perform with comfort, power, and passion.”

Why Skechers Chose Siraj

Skechers seeks more than just star power. The brand wanted authenticity and likeability—traits Siraj embodies:

• Relatable Success Story: Siraj inspires millions who see reflections of their own struggles and dreams in his journey.

• Widespread Appeal: With strong popularity among youth, non-metro, and regional audiences, Siraj connects Skechers to untapped, aspirational markets.

• High Engagement: Siraj’s Instagram boasts over 4.3 million followers, driving impactful digital campaigns.

• Affordable Yet Influential: Endorsement fees from Siraj are cost-effective, ranging from ₹30-₹50 lakh, ideal for brands targeting grassroots connections.

With this announcement, Siraj joins a Skechers roster that includes Jasprit Bumrah, Ishan Kishan, and Yastika Bhatia, further strengthening the brand’s presence in Indian cricket and reinforcing its commitment to innovation-led performance gear for athletes at all levels.

The Marketing Campaign

The Skechers x Mohammed Siraj campaign zeroes in on:

• Digital First Strategy: Leveraging Siraj’s strong online presence to create engaging content, challenges, and behind-the-scenes stories.

• In-Store Activations: Showcasing Siraj’s signature style in Skechers outlets nationwide, bridging cricket and street fashion.

• Limited Edition Ranges: Designing special cricket-inspired collections celebrating Siraj’s achievements and journey.

Skechers’ Brand Vision

• Youthful Energy: Skechers positions itself as the brand of choice for young, ambitious Indians.

• Performance Meets Style: Marrying athletic excellence with street-smart fashion, with Siraj offering both.

• Community Engagement: Collaborating with local cricket tournaments, fitness events, and social campaigns to nurture talent.

The Impact

On Fans and Athletes

The partnership is a touchpoint for millions of young sports enthusiasts seeking inspiration and affordable, high-performance footwear. Siraj’s story encourages them to dream big, work hard, and look good doing it.

On Skechers’ Market Position

Siraj’s rise in international cricket has been nothing short of inspiring, earning the top spot in the ICC ODI bowling rankings in 2023, delivering match-winning spells in Tests abroad, and now continuing his stellar run with the Gujarat Titans in the Indian Premier League. Most recently, Siraj was a key architect in India’s comeback during the India vs. England Test series in July–August 2025.

On Mohammed Siraj

Siraj cements his position as an authentic influencer—not just in cricket, but also fashion and youth empowerment. This partnership further boosts his commercial stature and national influence.

The Skechers Cricket range includes full-spike and half-spike footwear options tailored for performance. The Skechers Cricket Elite, with 11 metal spikes, is designed for athletes seeking maximum traction and power, while the Skechers Cricket Blade, featuring 7 spikes, offers enhanced agility and control—ideal for bowlers like Siraj who need explosive performance and unwavering support. Beyond cricket, Skechers also offers performance footwear for elite and casual athletes in football, running, basketball, pickleball and golf.

FAQ

Q1. Why did Skechers sign Mohammed Siraj?
Skechers wanted an ambassador who is authentic, relatable, and immensely admired among India’s youth and cricket fans.

Q2. What makes Siraj stand out among cricketers?
Siraj’s story is inspiring; his consistent performance, emotional authenticity, and social media engagement make him a trusted brand face.

Q3. How will Skechers leverage this partnership?
Through digital campaigns, exclusive products, sponsorships, and events geared toward sports fans and aspiring athletes.

Q4. What does this mean for Siraj’s career?
The partnership expands his influence beyond cricket, making him an icon for youth, style, and entrepreneurship.

Q5. How does Siraj’s association benefit Skechers’ brand image?
It positions Skechers as the brand of transformation, athletic grit, and youthful ambition—values reflected in Siraj’s own story.