ŠKODA AUTO India, in partnership with Twitter India has introduced a unique ‘speed challenge’ game exclusive for the digital audience. The game goes live today and interested participants can log on to https://tweet.
This first-of-its-kind initiative in the Indian auto industry has been developed on a microsite, which will enable social media audience to participate in the game. Each user has to kick-start the game and type out a given sentence to beat the accelerating OCTAVIA vRS 245 from 0-100 in 6.6 seconds.
The result will be shown at the end of the 6.6 seconds along with the option to replay or tweet the score on a user’s timeline. The best scorers will get a chance to be featured across ŠKODA AUTO India’s social media platforms and the winners who successfully finish the game on time will get new and exciting ŠKODA merchandise. This week long social media initiative will conclude on 21st December, 2020.
Mr. Zac Hollis, Brand Director – ŠKODA AUTO India, said: “ŠKODA AUTO India is delighted to collaborate with Twitter to offer a distinctive gaming experience on Twitter. The ŠKODA OCTAVIA vRS 245 Speed Challenge with its unique gameplay, promises to engage the audience, especially, the vRS enthusiasts and loyalists, with the electrifying experience of reaching 0-100 KMPH in an OCTAVIA vRS 245 – the fastest ŠKODA on offer in India.”
ŠKODA OCTAVIA vRS 245, features a spacious interior and luggage compartment. Numerous ‘Simply Clever’ features are further testimony to the car’s practical talents. On the technical front, the Octavia vRS 245 is powered by a turbocharged four-cylinder petrol motor that has peak figures of 245 PS and 370 Nm of torque. This helps the car shoot from stationary to 100 KMPH in 6.6 seconds with a maxed out top speed of 250 KMPH.
A limited two hundred units of the OCTAVIA vRS 245 were sold exclusively through the website. ŠKODA AUTO INDIA commenced the reservation window for OCTAVIA vRS 245 on 1st March 2020 and within a few months majority of the cars were sold, making it one of the most successful models sold in the Indian market.