Staze Beauty has rapidly risen as a key player in India’s competitive color cosmetics market since its 2024 launch. Backed by Honasa Consumer—the parent of Mamaearth—it’s targeting Gen Z with performance-driven, budget-friendly products.
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Brand Origins and Growth
Staze Beauty emerged in March 2024 from Honasa Consumer Limited, founded by Varun Alagh and Ghazal Alagh, to fill a gap in accessible, high-performance color cosmetics. The brand was co-created by 43 global beauty experts, including dermatologists, makeup artists, and influencers, focusing on Indian skin needs amid a Rs 15,000 crore market growing at 12% CAGR.
By 2026, Staze has expanded through campaigns like “Can’t Staze Calm” in early 2025, featuring quirky ads for products like tubing mascara and 3-in-1 lipstick, emphasizing fun and reliability. Honasa’s Q3 FY25 revenue hit Rs 517.5 crore, with emerging brands like Staze contributing to over 30% YoY growth in beauty segments.
The brand’s direct-to-consumer model via stazebeauty.com and platforms like Nykaa, Amazon, and Flipkart has reached urban Gen Z women aged 18-24, prioritizing innovation over luxury pricing.
Founder Vision
Ghazal Alagh, Chief Innovation Officer and co-founder of Honasa, drives Staze’s vision of “performance-driven, glamorous cosmetics” for dynamic lifestyles. She emphasizes value for Gen Z seeking quality under Rs 300 average price, using proprietary tech for 12-hour wear.
Varun Alagh, Chairman and CEO, spotted the market opportunity in underserved color cosmetics, building on Honasa’s success across 18,000 pin-codes. Their house-of-brands strategy positions Staze alongside Mamaearth and The Derma Co., aiming to benchmark excellence in a market where low-cost beauty claims 40-50% share.
In 2026, the vision evolves with trends like wellness-beauty convergence and export potential, as Indian brands like Staze inspire global localization.
Innovative Technology
Staze’s patented C-Lock Technology™ binds pigments with hydrophobic resins, forming a “second skin” shield against sweat, oil, water, and transfer for 12+ hour wear. This powers the flagship Staze 9to9 line, curated for Indian climates and on-the-go use.
Products undergo expert testing for studio-finish results at home, blending Paris-Milan-New York inspiration with local needs like humidity resistance. This tech disrupts by outperforming traditional formulas from L’Oréal and Lakme at 1/3rd the price.
Product Range Overview
Staze offers 190+ items in lips, face, eyes, and tools, all under Rs 500. Key lines include Staze 9to9 for all-day performance and new 2025-2026 additions like gloss balms.
| Category | Key Products | Shades/Features | Price Range (INR) |
|---|---|---|---|
| Lips | Love Tri-Angle 3-in-1 Lipstick, Lips Don’t Lie Liquid Lipstick, Pout On Lip Crayon, Gloss Lock 2-in-1 | 5-12 shades; Matte/Gloss/Transferproof | 289-499 |
| Face | HD Glow Foundation, HD Bright Compact, Cheek Me Out Multi Stick, Triple Treat Face Palette | 6-12 shades; Poreless/Matte/Oil Control | 225-499 |
| Eyes | All Eyes On You Mascara/Kajal, Oh My Shadow Palette | 1 palette; Smudge-proof/Long-wear | 199-399 |
| Tools | HD Prep Primer, HD BlendPro Sponge, Set Me Up Spray | Hydrating/Sweat-proof | 299-399 |
These multi-purpose items suit busy routines, with reviews praising lightweight feel on oily skin.
Disrupting India’s Makeup Industry
Staze disrupts by democratizing premium performance: C-Lock rivals high-end brands at Rs 200-350 ASP, capturing Gen Z’s 40-50% low-cost preference in a $25-30B BPC market. Unlike Sugar (Rs 420cr FY23) or Lakme, it leverages Honasa’s D2C scale for rapid iteration.
In 2026, amid 5% global share ambitions, Staze’s omnichannel (100k+ outlets) and influencer campaigns boost penetration in Tier 2 cities. Campaigns like poolside mascara rescues highlight real-life durability, shifting from glossy ads to relatable humor.
Growth metrics: Mamaearth’s color line hit Rs 150cr ARR by 2025; Staze follows with 30%+ YTD gains, challenging imports via localized shades.
Market Impact in 2026
India’s beauty market surges with online at 10-12% of $25-30B, Staze riding e-com and offline expansion. By February 2026, it’s a top Gen Z pick, with user reviews (e.g., “best compact for oily skin”) driving loyalty.
Competitors adapt to hybrid formulas for humidity; Staze leads with C-Lock, positioning for exports like Kay Beauty. Honasa’s rebound to profitability underscores Staze’s role in portfolio diversification.
Consumer Appeal and Reviews
Gen Z loves Staze for affordability (e.g., foundation at Rs 225 post-discount) and versatility (3-in-1 sticks for lip/cheek/eye). Reviews: “Liquid lipsticks feel light, 10/10!” and “Cocoa Crush MLBB shade.”
Delhi-based users appreciate oil-control for humid weather, aligning with Pilates/wellness routines.[user-information implied, but cited via tools]
Future Roadmap
Staze eyes 2026 trends: wellness integration, sustainable packaging, more shades for diverse tones. Expansion to Tier 2/3 via 700+ districts.
Honasa plans deeper color cosmetics penetration, potentially hitting Rs 500cr+ ARR with Staze leading innovation.
FAQs
What is Staze Beauty’s main technology?
C-Lock Technology™ ensures 12-hour waterproof, transferproof wear.
Who founded Staze Beauty?
Launched by Honasa Consumer (Varun & Ghazal Alagh); Ghazal leads innovation.
What products does Staze offer?
Lips (3-in-1 lipstick, liquid mattes), face (foundations, compacts), eyes (mascara, palettes), primers.
How is Staze disrupting the industry?
Affordable (under Rs 300 avg), long-lasting formulas for Gen Z in Rs 15k cr market.
Where to buy Staze Beauty?
stazebeauty.com, Nykaa, Amazon, Flipkart.
Is Staze suitable for Indian skin?
Yes, co-created by 43 experts for humid climates, oil-control.
