Taruni, a name synonymous with timeless ethnic fashion and grace, has officially opened the doors to its flagship store in the heart of Visakhapatnam (Vizag). The grand launch marks a significant milestone for the brand, which has captivated fashion-forward women with its exquisite Indian wear for over a decade.
Located at a prime destination in Vizag, the new Taruni store is not just a shopping destination—it’s an immersive experience designed to celebrate Indian craftsmanship, traditional aesthetics, and modern elegance. With this new flagship outlet, Taruni aims to bring its rich legacy and trendsetting designs even closer to fashion-conscious customers in Andhra Pradesh.
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A Luxurious Retail Experience
Spanning across an expansive space, the Vizag flagship store has been meticulously designed to reflect Taruni’s philosophy: elegant, rooted in tradition, yet forward-looking. The interiors are adorned with intricate design elements, soft lighting, and a warm, welcoming ambiance that allows every visitor to feel at home while exploring the collections.
Shoppers can expect a seamless and personalized shopping experience, supported by trained stylists and customer service professionals who are committed to helping each customer find the perfect outfit for any occasion—be it weddings, festivals, or daily wear.
Exclusive Collections for Vizag
To celebrate the store launch, Taruni has unveiled an exclusive Vizag collection that draws inspiration from the city’s coastal charm and cultural vibrance. This limited-edition line features a stunning palette of breezy pastels, rich jewel tones, and elegant hand-embroidered motifs. From breezy kurtas and fusion sets to ornate sarees and bridal lehengas, there’s something for every Taruni woman.
In addition to the launch collection, the store houses all of Taruni’s signature lines, including:
Festive and Wedding Collections – Crafted with luxurious fabrics, intricate zardozi, sequins, and resham work perfect for special occasions.
Everyday Elegance – Comfortable yet stylish kurtis, tunics, and co-ords for daily wear with a touch of glamour.
Contemporary Fusion Wear – Indo-western silhouettes that blend tradition with modern aesthetics, ideal for today’s urban woman.
Celebrating Craftsmanship and Community
At the heart of Taruni’s success lies its commitment to Indian craftsmanship. The brand works closely with artisans across the country to preserve traditional handloom techniques and embroidery styles. The Vizag store proudly showcases these efforts by highlighting artisanal stories and heritage-inspired detailing in each collection.
“Opening our flagship store in Vizag is a dream come true,” says Ms. Rajeev Malve founder and creative head of the brand. “We’ve always had a deep connection with the people of Andhra Pradesh. This store allows us to create a space that brings together fashion, culture, and community under one roof.”
Grand Opening Festivities
The store launch event was nothing short of a grand celebration. The inauguration was attended by prominent local personalities, influencers, and loyal Taruni patrons. The evening was filled with traditional music, live styling sessions, and exclusive previews of upcoming collections. Customers were treated to special opening offers, gift hampers, and a unique opportunity to meet the designer in person.
To continue the celebration, Taruni has announced limited-time launch offers and complimentary personal styling appointments for all customers visiting the Vizag store during its first month of opening.
Visit the New Flagship Store
Located in one of Vizag’s most vibrant shopping neighborhoods, the new Taruni store is easily accessible and promises to be a must-visit destination for fashion lovers.
Store Address:
Taruni Flagship Store
Address – Dwaraka Nagar 2nd Lane, Vizag]
Store Hours: 10:30 AM – 9:00 PM (All days)
Whether you’re looking for a show-stopping bridal outfit or a graceful kurta for everyday elegance, the new Taruni store in Vizag offers it all—with the promise of quality, heritage, and style that the brand is known for.
