The design of a website is one of the most crucial factors that search engines consider when ranking. In order to rank well, your website must be designed in a way that pleases both users and search engine algorithms. 

In this article, we will discuss the relationship between web design and SEO and how you can use this relationship to build a website that ranks well on search engine results pages (SERPS).

What is website design?

As the name implies, website design is the process of creating a website. This involves planning, creating content and designing the look and feel of the site. Not all organisations have in-house designers, so they opt to have this aspect of the business outsourced.

What is SEO?

SEO is an acronym for search engine optimisation and it’s the process of optimising a website for search engines. This involves improving the site’s content, structure and design so that it is more likely to show up on SERPS. Like website design, SEO is something organisations often delegate to a third party—one with a proven track record.

How can web design impact SEO?

The layout of your website can impact how easy it is for users to find the content they’re looking for, which affects your site’s bounce rate. A high bounce rate will negatively impact your SEO as it signals to search engines that users are not finding what they’re looking for on your site. 

As such, it’s important to make sure your website is designed in a way that is easy for users to navigate so that they can find the content they’re looking for without difficulty. 

How can you use the relationship between web design and SEO to build a website that ranks well?

There are a few things you can do to use the relationship between web design and SEO to your advantage. First, make sure that your website is designed in a way that is easy for users to understand and navigate. Then, create content that is well-written and relevant to your target audience. You also want to make sure that your website’s design is pleasing to search engine algorithms.

Both web design and SEO need to be continuous

Another thing to keep in mind is that both web design and SEO are continuous processes. This means that you can’t create a website and then forget about it. Instead, you need to continuously update your website’s design and SEO so that it remains optimised for both users and search engines. 

Conclusion

Web design and SEO are two of the most important factors that go into ranking a website. A well-designed website will please users and search engine algorithms while good SEO will make sure your site’s content is seen by as many people as possible. 

By following a few simple tips, you can use the relationship between web design and SEO to build a website that ranks highly on SERPS! 

Do you have insights on web design and SEO? Please feel free to share them by commenting below!