With a total of 1.94 trillion dollars in the year 2019 The Chinese online market has become among the world’s biggest. It’s an growth of 27% and nearly a quarter of China retail sales. In the end, the Chinese eCommerce market is three times that of the second-largest marketing the world, in the United States. In 2024 the Chinese eCommerce revenues are expected to be around $ 1,556.23 billion. Fashion was responsible for 21.4 percent of eCommerce’s revenues in 2020. The next top priority was electronics (17.9 percent) food, personal health care (17.5 percent) and games and hobbies (23.3 percentage).
Social commerce and online networks using popular apps like WeChat, TikTok, and Sina Weibo have been an integral part of life in China. Because of the widespread digital media usage the patterns that are being observed in China are also extremely successful. Here are a few of the Chinese trends.
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China Cross-Border e-commerce
Customers in China can purchase products from other countries using cross-border eCommerce sites. In China this kind of shopping via the internet is growing more popular. In 2020, the cross-border trade is expected to grow to the 164 billion dollar mark, almost tripling from the previous year.
Omnichannel Retail
Through all channels of communication This cross-channel strategy for content will improve users’ experience. Additionally, it aims to create more solid relationships with the intended customers. If you shop on the internet as well as in an actual shop it is important that the transition from one place to the next one should be effortless. It should be easy to navigate through your journey as a consumer.
Expectations of the customer are high, as well as smart sales assistants, mobile-first self-service kiosks, as well as virtual reality or AR are just a few areas. China is a leader in multichannel retailing. Additionally, the seamless integration of payments for consumers provides a world-class model.
Targeting Lower tier Cities:
Selling to Chinese cities in lower-tier areas in which living costs are lower and the consumers are able to spend more on their shopping is a recent trend.
There’s a vast untapped market for low-income families in China’s fourth and third-tier cities, and also rural regions. The population is becoming more connected and keen to buy from this region.
Fintech
Utilizing financial innovations to be competitive with traditional methods for delivering financial services is growing. Chinese online banks such as WeCash offer customers with easy financial services. They often use the machine-learning and AI technology.
KOC marketing
The KOCs can be described as “normal” consumers who make blogs and videos of the products they own as well as recommendations. Customers are looking for suggestions and guidance from those they trust. KOCs are influencers too however they are more authentic. Marketing based on relationships is becoming more popular.
Companies that incorporate KOCs into their marketing strategies might witness an increase in awareness of their brand and sales. Be sure to choose the right KOCs. This is due to the fact that they typically don’t have a large number of followers, which makes them difficult to locate. This is something an Chinese marketing agency will handle for you.
Live streaming and short videos
Short videos and apps for short videos are taking over the Chinese market, along with live streaming. This type of media will be more frequently utilized in the higher levels of.
There are distinct aspects which have contributed to the popularity that live streamers have enjoyed in China. For starters the increase in this kind of content is a part of the larger trend of moving from textual content to video. These types of formats are more intriguing and captivating, which keeps users on screen.
FOMO is a different factor in the effectiveness in live streaming (Fear of Not Being able to Attend). People want to feel that they are participant in the discussion and can contribute their thoughts.
The experience of “virtual” interaction to the hosts is strengthened through live streaming. Particularly for the capability to receive and send live replies to emails. Real-time feedback about an item has much better impact than replying to messages later.
Pinduoduo:
It is only in China This trend has become popular. Chinese customers appreciate the drastically lower costs. For those with lower incomes, especially benefit from the group buying model.
The most distinctive feature of Pinduoduo is its group purchasing function.
On Pinduoduo every item comes with two prices. The price that is the official price is one and the discount price for purchases by groups is the second. In order to get access to the second price, you’ll need at least one person who would like to take part in the purchase. The price will be reduced for each additional individual who joins the purchase. This means that customers are advised to share purchase receipts with their social media contacts.
Products that are cruelty-free
In accordance with an old rule of law issued by the Chinese government, every makeup product has to be test on Animals. The law was no longer effective on May 1st 2021. The general cosmetics imported into China don’t have to be tested on animals anymore. So long as they meet some other requirements including an assessment of risk and safety They are in good shape!
This allows vegan, cruelty-free and eco-friendly cosmetics and brands to be introduced into the market.
Private Traffic
The cost of advertising increases businesses are searching for alternatives. Brands can promote a certain way of life and also the goods that accompany it by forming exclusive groups or clubs that include WeChat groups.
Closed groups have the benefit of being a loyal customer and followers. They are also more open to CTAs.
Big Data
This last trend is a link to with the other trends. In China companies employ big data to analyze massive quantities of data in order to implement marketing that is based on data.
Businesses can get around the limitations of space and time. They can achieve this by combing offline and online consumer behaviour information. Businesses gain a thorough knowledge about their (potential) clients’ preferences and dislikes based on the information.
Tencent, for instance, is a good example. It categorizes and collects data into different dimensions. This includes more than 3000 tags, including basic attributes, interests in social media and media preferences, among others.
Conclusion:
The East holds the crucial for the next generation of ecommerce. They have made huge strides in the development of eCommerce websites as well as new trends. Chinese eCommerce is both innovative and social. It’s focused on the digitalization of commerce. China has been the largest and most creative nation in the world in the field of eCommerce. The present state of affairs within the Chinese eCommerce market can be a source of inspiration from! The reason is that companies are competing with each other to become the most appealing to customers as well as international brands. In this competitive environment we’re witnessing the creation of innovative marketing tools that offer a wealth of potential. This is not just about the development of more tools for sellers as well as buyers. It also means less complicated the registration process for those platforms.