A few years ago, the focus of subscriber and company trust shifted from macro-influencers to micro-bloggers. This is not surprising: far from all brands are ready to pay tens or even hundreds of thousands for one advertising integration, the audience of macro-influencers is rather blurred, and no one gives guarantees, why then overpay?

Recently, indeed, companies are paying less and less attention to the number of subscribers, but they are focusing on their quality, let’s say so. The main indicator of a successful blogger has become the involvement of his audience, so brands are increasingly giving preference not to celebrities, but to local representatives with a small but dedicated and engaged audience.

But the fact is that not every company is suitable for placing 15-30 integrations per month with small niche influencers, for some, a scheme with advertising from opinion leaders with a million audience will work better.

A micro-influencer often has 10,000 to 100,000 followers on social media. They are typically considered industry authorities or subject specialists because they concentrate on a particular or specialized area. They are thought to have more solid connections than ordinary influencers.

In fact, these are already niche bloggers, who are most often closer and more understandable to the majority of subscribers. People trust the leader of opinions more and listen to his expert opinion.

Micro-influencers are used by brands to authentically recommend their products at a much lower cost than famous influencers since they have gained the confidence of their audience.

The right way to hire micro-influencers for your business

• You may rapidly compile a list of hire micro influencer to contact or compare the findings.
• Once you’ve identified potential influencers, check the caliber of their work. Make sure the influencer you choose isn’t exclusively focused on promoting products.
• Creating a narrative and a tale to go with the product is the most alluring thing an influencer can do. They ought to be loyal to themselves and make use of the venue to provide what their audience is truly interested in.

What are the benefits of hiring micro-influencers?

Their followers treat them like friends

• A recent survey found that 82% of consumers are “very likely” to heed the advice of a micro-influencer because they have established a connection with their followers that is based on friendship, trust, and sincerity.
• As their advice has already had an authentic impact on purchasing decisions, all of this can only be good news for a brand that has partnered with a micro-influencer.

They are better for budgets

• You’ll undoubtedly notice that sponsored posts are actually scarce if you go through the Instagram feed of a prominent celebrity or influencer.
• If you have a limited marketing budget, you can exhale with relief and take solace in the knowledge that micro-influencers are not only getting more attention but also offering a clear return on investment and a more affordable alternative.

They deliver high engagement rates

• The community of followers of micro-influencers is very active. Their following is made up of people who actually want to interact with the influencer’s posts by liking or commenting on them.
• They have probably followed their development from the beginning to their ascent through the influencer ranks.

Why is micro-influencer so effective in this modern time?

• They are better able to relate to their audiences personally and comprehend their problems because of their more modest upbringings and one-on-one contact.
• Because they have had similar difficulties and are drawn to individuals who have overcome them, people frequently follow them, thus when they offer anything, they assume it to be the advice of an authority.

Where you can find micro-influencer for your business?

• DoYourTHNG is a top micro influencers agency in India that offers the best influencer marketing platform to assist companies and forward-thinking marketers in utilizing social media influencers’ content for product marketing (service).
• For the purpose of implementing outstanding influencer marketing campaigns, our influencer marketing professionals team up brands with top content producers, social media influencers, artists, and bloggers with interested audiences (possible consumers).

Features of micro-influencers:

• high user engagement, from about 3% to 10%;
• closer contact with subscribers, since the audience believes that small accounts produce more honest and open content, and are also personally interested in the result;
• a closer community, as micro-influencers need to respond to comments from their followers daily, communicate with them direct, and encourage them to communicate with each other by building a community;
• lower cost of advertising, on average, a brand will pay up to 70,000 to 80,000 Rupees for integration with a micro-influencer;

To successfully launch an influence marketing campaign, it is important to focus not only on the number of followers an influencer has, but also on their engagement, the main theme of the blog, the delivery of advertising integrations, the tone of comments, and the style of working out the negative. There is no single approach here; everything needs to be compared with the goals and objectives of the brand at this stage.

If the company plans to work effectively with micro-influencers, then it will have to do deeper research on each blogger and develop advertising delivery specifically for its audience. Otherwise, the whole point of more personal communication with subscribers will be lost. If there is no time for a detailed and thorough study of integration, then it is better to agree with a macro blogger and get more predictable results, but also spend a larger budget.

Which influencers to choose in the end: macro or micro is up to your brand to decide. It’s better to test several influencers with different numbers of followers, collect statistics, analyze blogger integrations and understand which ones work best in your niche, and periodically adjust your brand strategy. In some cases, macro-influencers get subscribers cheaper than micro-bloggers; a lot depends on the niche, advertising integration, and the number of touches.