You can’t pull customers out of a hat. So when you’re ready to promote your magic shop, there’s only one place to go where you can reach the most people. In 2023, a whopping 90% of the U.S. population actively uses social media, making it the best place to spread the word about your wares. Here are four tips to help you promote your magic show business on social media.
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Use only high-quality graphics to stand out
One of the benefits of using social media for marketing purposes is that it’s free. And one of the worst parts of social media marketing is that it’s free. Because everyone can sign up and start posting, there are millions of photos and videos uploaded to social media every single day. It’s not always easy to stand out from the crowd.
The only way to capture attention is to make sure your magic show posts are better than everyone else’s. Using a social media marketing platform like PosterMyWall is one of the best ways to ensure the quality of your content.
With thousands of templates, you can quickly browse designs to find one that best fits your magic show business’s style. Then, just update the information and you’re ready to post. You don’t have to make time “magically” appear in your schedule to create amazing marketing material!
Showcase your skills with stories
Magic show products are most fun when people can see them in action. Instagram and Facebook stories are short videos that only exist for 24 hours before being deleted. This is a great place to record yourself using some of your magic show products and showcasing how they work.
Because they disappear after a day, Stories are ideal for informal content. Grab your phone and record yourself using one of your products or doing a simple magic trick. The video will sit at the top of the feed, making it easy for anyone to find — and want to come to your next show to see it for themselves.
Make sure you always have a Story or two at the top of your profile. It’s the best way to informally showcase your wares and make people want to shop at your store.
Go live on social media
Stories are great for shorter content, like single tricks. But what if you want to show off a longer show or actually answer customer questions?
Most social media platforms like Facebook, Instagram, and YouTube allow you to “go live.” It’s basically a real-time web chat via social media! You can do entire magic shows and interact with your followers, just like if they joined you for a video call.
Going live on social media is a powerful tool for answering all your followers’ questions. You don’t have to tell them how your magic tricks work… but you can give them pointers on how to make their own magic shows better — using your products, of course!
And whenever you go live, remember to showcase your unique style and personality. Live video sessions are a great way to engage with your followers and build a relationship.
Boost a few posts
One of the main issues with social media (aside from the immense competition) is that although a grand majority of the population is active, only your followers will see your posts organically. That’s a small sample of the overall marketing power social media has to offer! If you want to expand your marketing reach, it’s a good idea to boost a few posts.
Boosting posts is basically paying for exposure. By putting a few dollars behind a specific post, the social platform will promote it to the audience of your choosing. For example, you can select audiences based on location, demographics, interests, or really any other defining quality.
You can even choose how much you want to spend boosting a post, so you don’t have to worry about going over budget. Just make sure that whichever posts you boost are the absolute highest quality. If thousands of people are going to see your marketing materials, they better be good!
For a little inspiration, check out some of the Instagram post templates available on websites like PosterMyWall. They’re all designed by professionals, so you know they’ll catch the eye of any social media user who scrolls by. They’re all ready for boosting — just add your magic shop info!
Make more people appear at your next magic show
Ready to pull more people out of the social media hat? Start by using a social media marketing platform to generate high-quality posts, post plenty of stories showing your tricks, go live to engage with your followers, and boost a few posts to reach a larger audience. Save your magic for the next show and use these strategies to promote your business. Your next magic show will be a full house!
