Craving for the best content marketing ideas to boost reach, and engagement, and nurture audience into loyal clients? Are you going around in circles and need some inspiration?
If yes, read on for nine tried and tested content marketing techniques to achieve all this.
In the digital world of fierce competition, startups as well as big businesses face hurdles to market their products and services. With limited time and budget, they have to obtain great results. As we care about our readers, we are here to minimize your challenges by helping you out with a list. This list would let you decide which types of content marketing you should invest in. Mobile advertising services are one of the most important types of content marketing for startups and small businesses.
Table of Contents
Nine Tried and Tested Best Content Marketing Ideas
Let’s dig into the nine channels that boost reach and engagement, and convert audiences into loyal customers.
1- A Great Resource, Google Business Profile
Google’s business profile is an outstanding resource to spread your word. You can use your business profile to:
- Share updates and information related to your venture
- Post photos of your product, location, team, and other sorts of visual data. You can also share your location to help customers find you easily. Also, add the timings of your openings and closings to let them know the right time to visit.
- Encourage your clients to share their experiences in the reviews section.
- You can incorporate those reviews elsewhere later on as another strategy to attract clients.
2- Social Media is a Goldmine
Agencies such as social media management Ireland claim social media is a goldmine as your audience is most active over there.
So, pay full heed to:
Which posts create more engagement so you can generate around that topic or more in-depth on the same topic?
What are the current trends inside as well as outside your industry? Posting which is already trendy would increase the chances of your success.
Take a look at your competitors and observe what is helping them and what is not. Create a list on both sides as this can add to your game plan.
Also, ask your audience what they would like to see from you in the comments section. This would make them feel special, creating a bond between you and them and they would eventually prefer you over your competitors.
3- Invest in Creating Videos
Another content marketing tip is to invest in videos to get high returns therefore, you should create more videos. They can be used as demos, advertisements, customer service, testimonials, and teasers. Whether you own a YouTube channel or post videos on other social platforms, it can be one of the most powerful tools.
Videos help in:
- Increases traffic
- Users understand a product or a service in a better way compared to pictures and text
- Generate more leads
4- Engage With Your Customers With a Podcast
The podcast is a great technique that engages with customers at a low cost for the production and creation process is also less scary. They enable you to market your products and services while they are indulged in their routine activities. Most intellectuals tend to listen to a podcast either while they are on a go or taking a walk.
5- Infographics Are Eye-Catchy
Do your posts revolve around complex topics that can be hard to digest for readers? Here comes one more content marketing strategy! Introduce infographics as they are an effective way to make boring text engaging, eye-catchy, and easy to read.
Keep this in mind, a great number of readers don’t skim through lengthy text so your infographics would help them to have a better understanding of the main points.
As infographics are shared the most after videos, use them to spread the reach of your brand. This was one more
6- Email is One of The Most Effective Channels
Marketers consider email as one of the most effective channels to advertise and generate more leads. Want to know why?
Here is why:
- It allows one-on-one communication between you and your potential and existing clients.
- Email allows direct segmentation that helps you reach the right people and get better results.
A small business content marketing tip: If your business revolves around organic beauty products, then you can ask your audience to submit questions.
They would ask about the issues they face related to their skin and hair. You can answer it in the weekly article, live, YouTube video, or even Instagram post. This would let your fans and customers actively engage with your brand.
7- Partner and Sponsor Influencers and Affiliates
These days almost everyone is involved in making an appearance on one or more social platforms. They follow influences and take inspiration from them.
As businesses realize the impact these influencers cause on their fans, they partner with affiliates and influencers. Influencers also get paid to promote products and services.
Nowadays, even big companies allocate budgets for advertisements through influencers. Even using SEO tools or taking search engine optimization services are also proven beneficial. Several websites such as SEO Services Ireland offer high-quality optimization at affordable rates. You can also take benefit from them to boost your venture.
8- Give a Sneak-Peak About your Business
People are always curious and try to dig into their favorite brands. Letting your fans get aware of the insights and what is going on behind the scenes, would be favorable for your venture. You can do this by creating posts focused on the scenes about the production of your products and how services are executed.
9- Create Product-Led Posts for Product-Based Business
If you own a business that produces and sell products, then create posts related to it. Your niche of posts should be the same as your products as this would easily acquire and lead customers.
For instance, if you have a cosmetics startup then you can choose makeup and makeovers as the niche of your blog. This way, you would advertise your cosmetics within your articles.
Final Thoughts
As you can notice after wading through tried and tested content marketing techniques, there are plenty of ways to increase reach and engagement. You can get more ideas as you watch trending videos, scroll through social platforms, and review your analytics. Apply these techniques to your venture to convert potential customers into loyal ones.