Adfactors PR, India’s largest independent public relations firm, has appointed Jayleena Dey as Senior Account Executive, announced on February 12, 2026. This move highlights the agency’s commitment to bolstering its team with experienced professionals in integrated communications.

Dey’s transition from Kommune Brand Communications after over three years marks a significant career milestone. Her expertise spans technology, AI, SaaS, and lifestyle sectors, positioning her to drive client success at Adfactors PR.

Jayleena Dey’s Professional Background

Jayleena Dey began her notable tenure at Kommune Brand Communications in May 2022 as a Trainee Account Executive. She rapidly advanced to Junior Account Executive and then Account Executive, managing B2B accounts across diverse industries.

Her responsibilities at Kommune included brand positioning, content creation, media relations, campaign execution, event coordination, and client onboarding. This hands-on experience equipped her with skills in integrated marketing and strategic communications.

Earlier, Dey interned at XCONICS, focusing on marketing, social media management, research, brand pitching, documentation, and digital campaigns. These roles built her foundation in brand outreach and communications initiatives.​

Dey’s LinkedIn announcement expressed excitement: “Happy to share that I’ve joined Adfactors PR as a Senior Account Executive and started an exciting new chapter in my PR journey.” She looks forward to growing with the new team.

Adfactors PR: India’s PR Powerhouse

Founded in 1997, Adfactors PR operates as a multi-specialist, full-service firm across Mumbai, Delhi, Bangalore, and 40 cities in India. With over 500 employees, it serves 25+ industries, including conglomerates, financial institutions, startups, and unicorns.

The agency emphasizes ethical practices, avoiding sectors like alcohol and tobacco. Notable campaigns include the award-winning ‘Tourism by Tourists’ for Goa, boosting social media presence.​

Adfactors PR’s growth strategy includes multinational expansion and a strong internal culture of freedom and openness. Recent appointments, like Nikhil Dey as Executive Director in 2025, underscore ongoing talent acquisition.

Role and Responsibilities at Adfactors PR

As Senior Account Executive, Dey will handle client communications, media relations, and brand positioning. Her role aligns with Adfactors PR’s mandates in strategic PR services.

Dey’s sector experience in tech, AI, SaaS, mobility, edtech, consumer, and lifestyle will support B2B and integrated campaigns. She brings expertise in account management, media engagement, and campaign delivery.

This appointment enhances Adfactors PR’s capabilities amid 2026 trends like data-driven storytelling and brand trust-building. Dey’s skills position her to contribute to high-impact client initiatives.​

The Indian PR Industry in 2026

India’s PR sector is booming, driven by digital transformation, AI integration, and evolving consumer trust. Firms like Adfactors PR lead with full-service offerings amid rising demand for authentic communications.​

Appointments like Dey’s reflect talent mobility, with professionals seeking growth in top agencies. The industry values expertise in media relations and content amid fragmented media landscapes.​

Key trends include hyper-personalization, sustainability focus, and tech-enabled PR measurement. Adfactors PR’s pan-India presence positions it to capitalize on these shifts.​

Career Progression in Public Relations

Entry-level roles like Trainee Account Executive focus on execution and learning. Progression to Senior Account Executive involves managing clients, campaigns, and teams, as seen in Dey’s path.​

Skills essential for advancement: media pitching, crisis communication, analytics, and cross-sector adaptability. Continuous upskilling in AI tools and digital strategies is crucial.​

Networking via LinkedIn announcements boosts visibility, as Dey demonstrated. Mentorship and agency culture, like Adfactors PR’s, accelerate growth.​

Impact on Clients and Stakeholders

Dey’s addition strengthens Adfactors PR’s service in tech and lifestyle sectors. Clients benefit from her proven track record in multi-channel campaigns.​

For stakeholders, this signals Adfactors PR’s investment in mid-level talent for scalable growth. It reinforces the firm’s reputation as a talent magnet.​

Long-term, such hires drive innovation in PR strategies tailored to 2026’s dynamic market.​

Challenges and Opportunities Ahead

PR professionals face challenges like misinformation, regulatory changes, and ROI measurement. Opportunities lie in AI-driven insights and immersive storytelling.​

Dey’s experience positions her to navigate these, enhancing Adfactors PR’s competitive edge. Her role will likely involve pioneering campaigns in emerging tech sectors.​

FAQs

Who is Jayleena Dey?

Jayleena Dey is a communications professional recently appointed as Senior Account Executive at Adfactors PR, with prior experience at Kommune Brand Communications in integrated marketing and PR.

What was Jayleena Dey’s previous role?

She served over three years at Kommune Brand Communications, progressing from Trainee to Account Executive, managing B2B accounts in tech, AI, and lifestyle sectors.​

When was Jayleena Dey’s appointment announced?

The appointment was shared on February 12, 2026, via LinkedIn and covered by The PR Post.

What does Adfactors PR specialize in?

Adfactors PR is India’s largest independent PR firm, offering full-service consultancy across 25+ industries in 40 cities, focusing on strategic communications and ethical practices.

What are Jayleena Dey’s key responsibilities?

In her new role, she handles client communications, media relations, brand positioning, campaigns, and account management.