Are you considering selling your advertising & clipping path business? If yes, then make sure you are fully prepared to start the process of selling your business. There are a number of important things that you will need to take care of. Use of correct advertising and marketing techniques is one these many things.

It’s sad but true that most brokers, sellers and owners have a difficult time in selling a business just because they don’t use the correct advertising and marketing techniques. Here are some of the best techniques that you can use to advertise and market the sale of your advertising & design company.

Basics of Writing an Effective Ad

The first thing that you should pay close attention is writing an effective ad. This might take a little extra time, but it is worth spending time writing a perfect ad. If you are using a broker, make sure you hire a broker who understands the importance of an attractive ad. There are some basic things that you should use when writing the ad. These basic things include the following:

• Use proper grammar.
• Make sure all words are correctly spelled.
• Make sure you put enough information in your ad. This will encourage interested buyers to phone you. This will also help the potential buyer move to the next step.
• Add an active phone number and a valid email address to your ad. This will make it easier for interested buyers to contact you immediately. Once you start receiving calls or emails from interested buyers, make sure you follow up promptly.

Proven Techniques to Craft a Perfect Ad

There are some proven techniques that you can use to craft an attractive business-for-sale ad to sell attract potential buyers. These techniques are:

• Add more text to your ad. Avoid adding irrelevant information.
• Write detailed text in your ad.
• Use information and facts that can maximize the message that you are trying to convey through your business-for-sale ad.

Additional Information

There is some additional information that you should include in your ad. This information will increase your ad’s exposure on searches. This information includes the following:

• City and county where your clipping path agency business is located – this information holds great importance if you are selling a small or mid-sized advertising & design agency
• Adjusted net income of your advertising company – this is a key selling point that can help you grab instant attention from qualified buyers.
• Asking price
• Down payment
• Possible opportunities for growth in the future

Do Not Hide Basic Info from Buyer

Some sellers do not ad basic information about their business in their ad. This is mainly because they try to get the buyer on phone first. This is not a smart approach in today’s business environment. If you are not giving much information up front, you will end up getting many calls from non-qualified buyers. This will not only waste your precious time, but it will also waste buyer’s time.

What it all boils down to is that you can get quick response from qualified buyers and increase your chances of selling your advertising & design agency in record time by giving more information to potential buyers in your ad.

Buyer Financing

One popular option that you can use to finance the buy of advertising & design company is seller financing. In order to use this option, you might have to discuss it with the seller. This is because some sellers insist on all-cash upfront deals. In this situation, you can invite the seller to negotiate it with you. Some owners are willing to offer as much as 100% financing for the qualified buyer. If traditional lender has turn you down, you can still buy the advertising & design company that you want to buy by convincing the owner for seller financing.