The pandemic situation has forced several adjustments upon the world. It has changed lives and the way people work, so the animators also had to change the way they did things.

Many design companies, freelance animators, and individual animators outsource different parts of their projects to people all over the world.

Like everything else, animation outsourcing has do’s and don’ts, and if you don’t pay attention when evaluating them, you could waste your time, money, and efforts.

We’ve put together all the important points we’ve learned from different outsourcing projects and turned them into a complete guide for our new animators.

Let’s begin!

What Does “Animation Outsourcing” Mean?

Outsourcing means giving work to a person or company outside of the company. Sometimes, when a company doesn’t have enough resources, skills, or time to get a project done on time, it sends the project or parts of it to someone else.

While some businesses are satisfied with outsourcing just the production and post-production phases, others prefer to handle every aspect of the project themselves.

What Kinds Of Animation Services Do People Usually Outsource?

 

1. 3d Animation Outsourcing

Due to the enormous addition of many techniques for adding depth, 3D animation is the most realistic style. The characters look like they’re alive, and it’s much easier for 3D animators to change a scene because they can move or move an object more easily.

2. 2D Animation Outsourcing

In today’s entertainment and media environment, 2D animation is a flexible medium that invades every genre. Whether it’s in TV shows, indie video games, movies, ads, mobile apps, or websites, 2D videos are a great way to engage the audience.

3. Game Assets

Games that are more technically advanced and have better graphics are being made all the time, and companies can’t keep up with the demand for the most visually stunning games. The solution is obvious: game studios are now working together to make games.

4. Character Design

Creating a brand character is meant to get people to interact with a product more quickly. More brands realize that they need to make animated commercials to reach their target audience better and get more leads.

5. Commercial

Animated content has been proven to stimulate viewers’ thoughts and emotions. Customers are more likely to buy your product if they can see how it will help them.

Which is better: a freelance animator or a design company?

When you look at different websites and portfolios, you might be tempted to work with certain talents or freelancers because they charge less. Clients who want to hire freelancers might find sites like Fiverr or Upwork helpful. On the other hand, design agencies have a significant competitive edge over freelancers when it comes to architecture and establishing stable lines of communication. Simply put, creatives who work well as a team have all the programs, tools, and people they need to finish your project. Use your best judgment the next time you need to choose between a freelancer and a studio.

Use your best judgment the next time you need to choose between a freelancer and a studio.

How to Find the Best Animation Outsourcing Company?

 

Whether you want to hire a design company to do the whole project or just a few parts of it, the process of looking for one will be the same. You can find a perfect and affordable studio for your project in four good ways.

1. Conduct A Web Search For The Top Design Studios.

The first thing to do is to look for the services you want. On the result page, Google will show a list of all the sites that have been ranked. Choose a website, look at its portfolio, and see if the work shown there fits the needs of your project.

When looking for a design studio, the best thing to do is to put the area, city, or country at the end of the search.

For example, if you live in Bell Gardens, CA, and want to find a company, you should type “best video production services in Bell Gardens, CA” as your search style.

This will help you find the best company in your area. Look at the results of this search.

If a company doesn’t use SEO techniques to improve its website, it might not show up on the first page of a search or even on the second page.

Design studios that rank highly in search results are clearly doing more than simply SEO optimization; they’re also using content marketing to great effect.

2. Look At The Feedback From Previous Customers.

Every company says it is the best design agency in the world, but you can check if this is true by reading client reviews on sites like GMB, Trustpilot, Sitejabber, and Clutch.

Some of these review sites check out the company and evaluate it before posting the review to make sure it’s real. To make sure the studio is a good production company, they follow the right protocol and interview process.

On Clutch, you can look at the studio’s prices, location, services, style, and portfolio, among other things. It will show you how a design studio has worked with its clients and what kinds of services it does well.

3. Check The Public Relations Accounts On Social Media.

 

In addition to having a website, many businesses also post content on social media sites. It helped them stay in touch with their customers and potential customers.

They answer the questions and comments and talk about what it’s like to work. A great marketing strategy is for companies to run marketing and promotion campaigns on their social media accounts to drive people to their main landing page and product page.

Side note: If you want to know how effective social media marketing is for your business, read articles about how social media marketing is helping companies grow.

4. Journalistic Coverage

So many magazines have stories about projects and people who have done well. Check their news article and coverage to find out which company is doing well in the business.

5. Discuss The Budget

After looking at the company, choose the service you want to outsource your project. Start by talking about the idea and seeing how the other person reacts to your needs and ideas.

If the price of the service meets your needs, you can start with the production phases. If the price is too high for your budget, choose the second-best studio you’ve found.

Make a short list of at least 5 to 6 design companies when you are looking for one. You can always go with the second if you can’t afford the first company’s price.

Conclusion

You should now know how important it is to find a firm that fits your style and your budget. With the huge growth of graphic design and illustration production, more and more companies are finding that they don’t have enough time or money to make high-quality animation.