Avas Wellness is a luxury wellness-led lifestyle company based in Alibaug, India, that blends wellness principles with high-end residential living. The brand focuses on designing communities where longevity, holistic health, and elevated lifestyle coexist. Unlike traditional real estate developers, Avas positions itself as a curator of wellness-driven communities — where wellness isn’t an add-on but the very foundation of how people live.
The company has gained significant attention for its flagship project, Avas Living, and its latest development Ananta by Avas — both in the heart of Alibaug’s serene landscape. These developments offer integrated ecosystems combining bespoke homes, wellness facilities, curated programming, property management, and community experiences that appeal to high-net-worth individuals seeking luxury lifestyle and wellbeing in one package.
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Who is Avas Wellness / Avas Living?
Avas Wellness, also known as Avas Living (used interchangeably in several media reports), is a luxury wellness-oriented real estate and community lifestyle brand founded by entrepreneur Aditya Kilachand. It is located in the coastal town of Alibaug, Maharashtra — a popular retreat destination near Mumbai. The brand’s philosophy centers on blending holistic wellbeing, sustainable living, and luxury residential design with an inclusive community lifestyle.
Avas Wellness’s developments include:
High-end wellness-centric residences and bespoke villas
State-of-the-art wellness centers and spas
Integrated community amenities
Architectural collaborations with world-renowned designers
According to its founders and various press releases, Avas aims to redefine how individuals and families think about second-home living — positioning wellness and community alongside premium aesthetics.
Virat Kohli’s Initial Association with Avas Wellness
How the Partnership Began
In September 2022, multiple credible media outlets reported that Virat Kohli had joined Avas Living as a brand ambassador and a client.
Kohli’s association was announced as part of a broader vision to design and build his bespoke luxury villa within the Avas community in Alibaug. Rather than just purchasing a ready-made home, Kohli chose to work closely with the Avas design team, global architects, and creative directors to customize every aspect of the property — from layout and technology to sustainability features.
Virat Kohli on the Association
Virat Kohli shared his motivation behind this choice: he wanted a second home where physical, mental, and emotional wellbeing could be prioritized; where community living could be balanced with privacy and individual lifestyle preferences.
He was quoted saying that the community’s holistic approach to luxury living — combining wellness services with architectural excellence and community support — aligned with his personal vision of balanced living.
What Exactly is Kohli’s Role with Avas?
Brand Ambassador / Wellness Ambassador
From the announcement, Virat Kohli’s role was framed as primarily a brand ambassador or wellness ambassador for Avas Wellness.
However, unlike common paid endorsers, this association was also strongly tied to his personal investment as a homeowner and co-designer of a bespoke property — making it a unique blend of personal and promotional involvement rather than a simple commercial endorsement deal.
Some reports also refer to his involvement in digital campaigns and social media content promoting Avas and its vision.
The Customized Villa: Virat Kohli’s Dream Home in Alibaug
One of the most talked-about aspects of this association is Kohli’s customized villa.
Design and Construction
Location: Alibaug (Awas Village), within the Avas Wellness community.
Design Collaborators: South African icon architects SAOTA and Indian creative designer Sussanne Khan (former spouse and collaborator).
Architectural Style: A blend of modern comfort, minimalist aesthetics, rich natural light, and organic materials — often described as a California-Konkan style.
Features: Spacious living areas, integrated wellness features, gym, recreation area, outdoor spaces and vistas enhancing natural balance.
The Avas Wellness Philosophy
Avas Wellness’s central philosophy is that wellness isn’t an occasional retreat — it’s a way of life. This approach is reflected in how communities are planned, designed, and managed:
Holistic Living: A blend of architecture, environment, movement, and community engagement designed to foster physical, mental, and emotional wellbeing.
Wellness as Infrastructure: Elements like natural light, ventilation, spatial design, and landscape integration are built to enhance physiological comfort and psychological ease.
Community & Culture: Residents are encouraged to build meaningful connections, not just live in proximity.
Technology & Integration: Innovations like the Avas App provide wellness insights, program tracking, and community connectivity.
This shift in mindset — from episodic luxury spa retreats to sustained everyday wellness — marks Avas’s evolution from real estate developer to wellness ecosystem curator.
Avas Wellness Projects & Services
1. Avas Living — The Flagship Community
Avas Living is the original wellness-led gated community developed by Avas Wellness in Awas, Alibaug. It merges luxury residential living with wellness infrastructure:
Key Features:
Bespoke villas and residences designed for comfort.
Wellness Center & Spa with holistic therapy offerings.
Gym, yoga & Pilates studios.
Concierge, lifestyle & property management services.
Leisure pool, library, beauty parlour, restaurant & bar.
These elements combine to create a retreat-like residential experience, anchored in wellness, social engagement, and nature.
2. Ananta by Avas – Next-Gen Wellness Destination
In 2025–2026, Avas unveiled Ananta, a new tier of wellness-centric luxury living:
Highlights:
Tropical and Balinese architectural influences.
Alibaug’s first Racquet Club with tennis, padel, pickleball, and recovery spaces.
Golf simulator and high-performance fitness facilities.
Fully integrated access to the Avas Wellness Center & Spa.
Designed to nurture both physical and mental wellbeing.
Ananta aims to be more than residences — it’s a comprehensive wellness destination.
3. Avas Wellness Center & Spa
Avas’s wellness center — expected to be fully operational in early 2026 — expands beyond typical spa offerings:
Anticipated Offerings:
Holistic therapy suites
Recovery science and performance zones
Beauty, skin health, and nutrition programs
Artisan boulangerie & culinary experiences integrating wellness principles
This center strengthens the brand’s commitment to everyday wellness — not just occasional relaxation.
4. Avas Membership Program
Beyond property ownership, Avas offers membership access:
Racquet Club utilization
Spa & recovery amenities
Exclusive community events
Wellness programming
Membership is positioned as a lifestyle extension rather than a typical club subscription.
Pricing Overview (2026)
Since Avas doesn’t publicly publish all pricing details, here’s what’s known from available listings and project data:
Residential Pricing
Avas Living Villas:
Starting from ₹17 Crore and above for luxury villas.
Ananta Villas:
Starting roughly at ₹18 Crore and higher, depending on villa configuration and location within the community.
Note: Premium placements, larger layouts, and bespoke design options can push pricing well above base levels.
Wellness & Membership Pricing
Avas Membership: Not publicly disclosed — typically bespoke, tiered based on access levels (may vary by villa owner or external member).
Wellness Services: Expected to encompass customized programs, therapies, and performance-oriented offerings — likely priced at premium hospitality levels.
Because Avas operates at the ultra-luxury end of the market, its pricing reflects elite positioning rather than mass-market services.
What Avas Wellness Offers That Others Don’t
Holistic Integration Instead of Add-Ons
Unlike conventional wellness spas that function as isolated experiences, Avas embeds wellness into the structure and lifestyle of a residential community.
High-Performance Sport & Recovery
Facilities like racquet sports, performance training, and recovery zones position Avas closer to athlete-oriented wellbeing than a typical spa.
Design-Driven Living
Strategic partnerships with renowned architects create spaces that support wellbeing through environmental and spatial planning.
Community & Culture
A curated resident base with shared wellness values fosters ongoing engagement and lifestyle continuity.
Pros & Cons of Avas Wellness in 2026
Pros
Holistic approach: Wellness integrated into daily living, not just episodic treatments.
Premium facilities: Racquet clubs, performance zones, wellness centers, bespoke homes.
Strong community: Designed for like-minded individuals seeking lifestyle coherence.
Capital appreciation: Alibaug real estate has shown consistent growth; premium properties often appreciate over time.
Cons
High cost: Prices are in the ultra-luxury bracket — not accessible to most.
Limited public transparency: Membership pricing and service costs are not fully public.
Niche market: Best suited for affluent individuals prioritizing wellness lifestyle over standard investment.
Is Avas Wellness Worth It in 2026?
The answer depends on your priorities:
1. If You Value Holistic, Integrated Living
Avas is compelling — blending wellness with everyday life rather than occasional spa visits.
2. If You’re an Investor in Luxury Real Estate
Alibaug’s infrastructure growth and premium pricing support potential capital appreciation, especially at projects like Avas.
3. If You’re Budget-Conscious
The high price point and luxury focus make it a less practical choice for mainstream buyers.
4. If You Seek Community & Long-Term Wellbeing
Avas’s curated community and wellness philosophy attract long-term lifestyle adherents.
Conclusion:
Avas Wellness stands out for its visionary integration of wellness into luxury living. For affluent individuals seeking a sustained wellness environment coupled with premium design and community engagement, it can be worth the investment — both as a lifestyle choice and a real estate asset.
Frequently Asked Questions (FAQs)
Q1. What is Avas Wellness?
Avas Wellness is a luxury wellness-led real estate and lifestyle developer based in Alibaug, India, focused on creating holistic living communities where wellness is intrinsic to daily life.
Q2. What services does Avas Wellness offer?
It offers bespoke villas, wellness centers, performance sports facilities, spa services, membership access, curated community events, and lifestyle amenities.
Q3. Where is Avas Wellness located?
Avas’s primary communities are located in Alibaug, Maharashtra, India.
Q4. What is the pricing of Avas Wellness properties?
Villas generally start around ₹17–₹18 Crore and can go higher depending on size, location, and customization.
Q5. Is Avas Wellness suitable for investors?
Yes — properties in Alibaug have shown strong appreciation and premium demand, making it attractive for luxury real estate investment.
Q6. Can non-residents buy membership without buying property?
Details on standalone membership pricing are not fully public, and eligibility may vary by program tier. Many amenities are also tied to ownership.
Q7. What makes Avas different from a regular spa or resort?
Avas embeds wellness into community living — designing spaces, programs, and environments that support wellbeing every day rather than only during occasional visits.
