German consumer electronics giant Blaupunkt launched four ‘Made-in-India’ Android TV models today in India. The brand has entered into an exclusive licensing agreement with the Indian contract manufacturer Super Plastronics Pvt Ltd (SPPL). As per the licensing contract, Blaupunkt’s manufacturing, branding, designing, packaging, and retailing supply chain will be handled by SPPL, the 30-year-old manufacturer of home-grown brands. The products will be available to customers from July 10th onwards on India’s homegrown e-commerce marketplace, Flipkart.
With pricing starting from INR 14,999, the four Android TV models include a 32-inch HD Ready Cybersound Android TV, a 42-inch FHD Android TV, a 43-inch Cybersound 4K Android TV and 55-inch 4K Android TV. The 32-inch version is available at Rs 14,999, powered by Android 9 is bezel-less which comes with 40W speaker output, Edge-free sound technology, 2 speakers, and 1 GB Ram and 8 GB ROM to offer a smooth viewing experience. The 42- inch FHD Android TV is priced at Rs 21,999, powered by Android 9 and includes an Ultra-Thin Bezel, 40W speaker output, Edge-free sound technology, 2 speakers, 1GB Ram and 8GB ROM. The brand has incorporated a 50W speaker output in the 43-inch 4K TV which is bezel-less and priced at Rs 30,999. It has Dolby Digital Plus, DTS TruSurround certified audio with 4 amazing speakers and has used Dolby MS12 sound technology that can decode and improve Dolby Atmos, Dolby Digital Plus powered sound technologies. The model is powered by Android 10 and is inbuilt with a 2GB Ram and 8GB ROM.
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An exquisite 55-inch model priced at Rs 40,999 is bezel-less and has a 60W speaker output with Dolby Digital Plus, DTS TruSurround certified audio, Dolby MS12 sound technology that can decode and improve Dolby Atmos, Dolby Digital Plus powered sound technologies, Android 10, 2GB Ram, 8GB Rom and 4 speakers just like the 43-inch version. Interestingly, all the models have 5.0 Bluetooth, 2 USB ports, 3 HDMI ports along with voice-enabled remote and ARM Cortex A53 Processor.
Millions of customers across the country will be able to access the latest ‘Made in India’ TVs at their doorsteps through Flipkart in an affordable, safe and hygienic manner.
Excited about getting the exclusive brand license of Blaupunkt in India, Avneet Singh Marwah, CEO, Super Plastronics PVT LTD (SPPL) said “We are extremely delighted to onboard a well-loved and well-recognized Germany based consumer electronics giant Blaupunkt. With Blaupunkt’s footprint and launch of the Android TV models in India, we would continue being committed to embracing our ‘Atmanirbhar Bharat’ or Self-reliant India momentum. Our existing partnership with Flipkart will play a key role in taking the new generation of smart TVs to millions of its customers across the country. With this launch, we expect to gain our market share by 15% in the next 3 years.”
Commenting on the launch and tie-up with SPPL, Andrzej Cebrat, Managing Director GIP Development/BLAUPUNKT Brand Licensing said “The superiority and agelessness of Blaupunkt is our asset. Our brand’s foundation dates back to 1924 and since then Blaupunkt has been effortlessly providing true-to-life consumer electronic appliances at affordable prices. Today, with our exclusive tie-up with the long-established manufacturing company SPPL Pvt Ltd, we wish to tap into every Indian household with our best-in-class Android Television models that promise a flagship cinematic experience”
Hari G. Kumar, Vice-President, Large Appliances at Flipkart said, “The TV viewing experience of customers have gone through an overhaul over the years with smart TVs taking precedence in Indian households. Flipkart is at the forefront of fulfilling these evolving requirements of customers by working with brand partners to bring the best-in-class technology solutions. We have a long-standing relationship with SPPL and are excited to take it ahead with the launch of Blaupunkt’s TVs in India with Flipkart.”
